Archive

The Mere token effect

Why offering small immediate rewards makes people more likely to commit to larger delayed benefits and how to apply this principle in marketing.

Jun 6, 2024

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4 min read

How effective are podcast ads in 2024?

Podcast ad effectiveness in 2024 including listener demographics, ad spend trends, audience preferences, and which industries advertise most.

Jun 6, 2024

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5 min read

PRO

The Ultimate Guide to Creating Memorable Ads

Learn which memory principles make ads stick, how information flows from sensory to long-term memory, and science-backed tactics to increase recall.

Jun 1, 2024

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32 min read

Salience bias

Why we notice prominent and contrasting elements more than others, and how to use salience bias to make your marketing stand out.

May 30, 2024

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4 min read

Things to know if you want to advertise on Reddit In 2024

Reddit advertising costs, user demographics, growth trends, and challenges including ad skepticism and logged-out visitors in 2024.

May 29, 2024

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6 min read

The Zero Price Effect

Why people irrationally prefer free items over better deals, and how to use the zero price effect to boost sales and order values.

May 23, 2024

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4 min read

How effective are upsells and cross-sells in 2024?

Revenue impact of upselling and cross-selling in 2024, which strategies and channels drive the best results, and how AI improves effectiveness.

May 22, 2024

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4 min read

The Center-Stage Effect

Why people focus on and prefer items placed in the center, and how to use the center-stage effect to boost conversions in your marketing.

May 16, 2024

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4 min read

How to sell to millennials in 2024? A data-driven guide

Millennial shopping habits in 2024, including platform preferences, spending priorities, AI adoption rates, and what drives their purchase decisions.

May 15, 2024

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5 min read

Decoy Effect

Why adding a third pricing option makes customers choose more expensive products and how to apply the decoy effect in your marketing strategy.

May 10, 2024

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4 min read

Should you advertise on Pinterest in 2024?

Pinterest's 2024 user growth, ad revenue trends, audience demographics, and what types of content and products perform best on the platform.

May 8, 2024

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4 min read

Email Marketing For E-Commerce Essentials

A practical course teaching online store owners to build audiences, create campaigns and automated flows, design emails, and optimize performance.

May 8, 2024

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1 min read

All posts

The Mere token effect

How effective are podcast ads in 2024?

The Ultimate Guide to Creating Memorable Ads

Salience bias

Things to know if you want to advertise on Reddit In 2024

The Zero Price Effect

How effective are upsells and cross-sells in 2024?

The Center-Stage Effect

How to sell to millennials in 2024? A data-driven guide

Decoy Effect

Should you advertise on Pinterest in 2024?

Email Marketing For E-Commerce Essentials

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