Archive

Are marketers ready for the cookieless future?

Survey data reveals how marketers view cookie deprecation challenges, their preparedness levels, current data collection methods, and available cookieless alternatives.

Jul 17, 2024

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8 min read

The Red Velvet strategy

Why differentiation through creative branding and positioning makes ordinary products stand out, and how to apply this reframing strategy in marketing.

Jul 12, 2024

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4 min read

AI adoption: How are marketers embracing AI tech?

How marketers are using AI in 2024, which departments adopt it most, what prevents adoption, and expected cost savings for businesses.

Jul 10, 2024

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7 min read

Loss Aversion

Why people fear losses more than they value equivalent gains, and how to apply loss aversion to drive marketing conversions and customer action.

Jul 4, 2024

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4 min read

Meta Ads Essentials

Learn to run Meta ads from the ground up: tracking and the Pixel, audience targeting, ad types and placements, campaign optimization and A/B testing, scaling, troubleshooting and ad policies.

Jul 1, 2024

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1 min read

Inattentional Blindness

Why focused attention causes people to miss obvious things and how to use inattentional blindness to improve your ads and landing pages.

Jun 27, 2024

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4 min read

How much do native ads cost in 2024?

How much native ads cost in 2024, what drives the price, and the biggest challenges advertisers face when running them.

Jun 27, 2024

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6 min read

IKEA Effect

Why people value what they help build, and how to use the IKEA effect in your marketing.

Jun 20, 2024

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4 min read

Should you start running Connected TV (CTV) ads?

Learn which demographics watch CTV most, how ad revenue grew 284% since 2019, which devices drive growth, and why advertisers are shifting budgets from social media.

Jun 19, 2024

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6 min read

Using psychology in conversion rate optimization

Why bigger and closer targets are easier to click and how to apply Fitts Law plus other psychological effects to boost conversions.

Jun 13, 2024

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4 min read

Do online ads annoy users: a data-driven report

How consumers perceive online advertising across channels, which ad formats annoy users most, and what brands can do to reduce ad irritation.

Jun 13, 2024

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5 min read

Email Deliverability Essentials

A practical email deliverability course covering technical setup, list management, engagement signals, and monitoring to ensure your emails reach inboxes.

Jun 7, 2024

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1 min read

All posts

Are marketers ready for the cookieless future?

The Red Velvet strategy

AI adoption: How are marketers embracing AI tech?

Loss Aversion

Meta Ads Essentials

Inattentional Blindness

How much do native ads cost in 2024?

IKEA Effect

Should you start running Connected TV (CTV) ads?

Using psychology in conversion rate optimization

Do online ads annoy users: a data-driven report

Email Deliverability Essentials

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