Archive

💳 Agents.

AI agents now make purchasing decisions, Microsoft removes max CPC controls, Google auto-upgrades campaigns, WebMCP protocol launches, and more.

Sep 9, 2026

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6 min read

Self-Determination Theory

Why people stay motivated when they feel autonomous, competent, and connected, and how to apply self-determination theory to marketing.

Sep 9, 2026

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4 min read

ChatGPT is building its own search index while your clicks disappear

OpenAI tests its own search index while ChatGPT rises to ninth-largest US site and AI modes cut click-through rates by up to 21 percent.

Sep 7, 2026

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1 min read

🗂️ Index.

Google expands Waze and YouTube ads globally, ChatGPT builds its own search index, affiliate marketing attribution problems explained, and more.

Sep 7, 2026

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6 min read

Google just opened three new places to spend your ad budget

Waze Ads expand to 42 countries, YouTube opens personalized alcohol ads from October 30, and Google tests keyword matching in AI Mode.

Sep 7, 2026

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1 min read

X shrinks in the EU as Reddit, TikTok and Pinterest make their pitch

X loses EU users and ad revenue while Reddit tests longer video views, TikTok adds comment features, and Pinterest pitches brand safety to teens.

Sep 4, 2026

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1 min read

⛓️‍💥 No breakup.

Google avoids ad-tech breakup but faces new rules, X revenue drops 70% since 2022, Reddit tests 15-second video ads, situational content beats keyword briefs, and more.

Sep 4, 2026

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6 min read

Google keeps the ad machine and rebuilds the shelf it sells from

Google avoids ad-tech breakup with behavior rules, launches AI weather forecasts, and shrinks product visibility in agentic search results.

Sep 4, 2026

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1 min read

🤖 $1B.

OpenAI hits $1B ad run rate as ChatGPT ads underperform for agencies, Google Pics launches in Workspace, Search Console adds AI visibility tracking, and more.

Sep 2, 2026

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6 min read

Google Pics lands in Workspace, and Search Console finally reports AI visibility

Google Pics arrives in Workspace, Search Console adds AI visibility metrics, and Ads auto-generates copy from customer reviews.

Sep 2, 2026

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1 min read

ChatGPT Ads underdeliver, OpenAI’s ad revenue doesn’t, and Claude has a twin

ChatGPT ads show low performance despite OpenAI hitting $1B ad revenue, while EU designates it a search engine and Claude variants behave differently.

Sep 2, 2026

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1 min read

Regulatory Focus Theory

How people either chase gains or avoid losses, and how to match your marketing message to each mindset using regulatory focus.

Sep 2, 2026

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4 min read

All posts

💳 Agents.

Self-Determination Theory

ChatGPT is building its own search index while your clicks disappear

🗂️ Index.

Google just opened three new places to spend your ad budget

X shrinks in the EU as Reddit, TikTok and Pinterest make their pitch

⛓️‍💥 No breakup.

Google keeps the ad machine and rebuilds the shelf it sells from

🤖 $1B.

Google Pics lands in Workspace, and Search Console finally reports AI visibility

ChatGPT Ads underdeliver, OpenAI’s ad revenue doesn’t, and Claude has a twin

Regulatory Focus Theory

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