Archive

🫳🏼 Pushed down.

Google pushes organic results down with AI Mode, Meta launches predicted lifetime value bidding, Google rewrites parasite SEO penalties, and more.

Aug 31, 2026

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6 min read

AI is rewriting your search results, your ad copy, and your shopping tab

Google expands AI Mode in search results, tests AI-written product titles report for advertisers, and OpenAI adds Shopping tab to ChatGPT.

Aug 31, 2026

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1 min read

Google rewires its links, rewrites parasite SEO, and hands you two October deadlines

Google rolls out undecodable passthrough URLs, updates site reputation abuse penalties, and sets two October deadlines for DV360 changes.

Aug 31, 2026

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1 min read

🏩 Hotels.

Google AI Mode enables hotel booking in search results, Demand Gen ads now support messaging threads, Meta pays $17B settlement over teen addiction claims, and more.

Aug 28, 2026

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6 min read

Meta and TikTok settle up, YouTube draws a nervous glance, and buyers are told to sit still

Meta settles for $17B over teen addiction claims, TikTok pays $400M for child safety violations, and the FTC may be reviewing YouTube practices.

Aug 28, 2026

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1 min read

AI Mode books your hotel, and Demand Gen ads text you back

Google AI Mode now books hotels directly, Demand Gen ads enable messaging threads, and PMax gets per-channel CPA controls.

Aug 28, 2026

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1 min read

Ad-supported streaming climbs while Instagram and YouTube chase the couch viewership

Ad-supported streaming rises to 48.2% of viewing while Instagram tests TV app and YouTube expands 24/7 creator channels.

Aug 26, 2026

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1 min read

✖️ MCP.

X launches Ads MCP server for AI agents, ChatGPT Ads adds automated bidding and expands to Brazil and Mexico, ad-supported streaming reaches 48.2% of TV viewing, and more.

Aug 26, 2026

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7 min read

ChatGPT Ads levels up, X launches Ads MCP server, and the IAB tries to figure out who gets paid

OpenAI adds automated bidding and view-through conversions to ChatGPT Ads while X enables AI agent access and IAB drafts attribution standards.

Aug 26, 2026

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1 min read

Three Seedance 2.5 tactics that turn one video into a testing pipeline

Learn how to generate full 30-second ads, maintain brand consistency across 50 references, and swap subjects while preserving motion using Seedance 2.5.

Aug 26, 2026

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4 min read

Elaboration Likelihood Model

How people process persuasion through detailed analysis or quick surface cues and how to use both routes in marketing.

Aug 25, 2026

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3 min read

🧸 New toys.

Meta removes placement controls and launches Pocket app, Reddit citations drop 86% in ChatGPT Search, LinkedIn rolls out AI slop reporting, and more.

Aug 24, 2026

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6 min read

All posts

🫳🏼 Pushed down.

AI is rewriting your search results, your ad copy, and your shopping tab

Google rewires its links, rewrites parasite SEO, and hands you two October deadlines

🏩 Hotels.

Meta and TikTok settle up, YouTube draws a nervous glance, and buyers are told to sit still

AI Mode books your hotel, and Demand Gen ads text you back

Ad-supported streaming climbs while Instagram and YouTube chase the couch viewership

✖️ MCP.

ChatGPT Ads levels up, X launches Ads MCP server, and the IAB tries to figure out who gets paid

Three Seedance 2.5 tactics that turn one video into a testing pipeline

Elaboration Likelihood Model

🧸 New toys.

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