This Q4, you can either make a boatload of money. Or lose it…
To lean toward the first, here are three email marketing tactics shared by Chase Dimond to supercharge your BFCM revenue:
Change the copy of your pop-ups
Instead of giving them a discount, tell them to not buy yet and instead subscribe to your list to enter the biggest sale of the year.
Don’t use the first email of your welcome flow to give them a discount.
Instead, ask them to move your email to the primary tab so they will see all the next emails you’ll send them.
Make your abandonment flows much more aggressive
Set up checkout, cart, browse, and website abandonment flows:
- If they abandon you at the browsing or website level, they’re likely going to check your competitors’ prices. Send them an abandonment email 15 minutes after they leave. And 2-4 hours later, send them an offer.
- If they leave at checkout or cart level, they’re unsatisfied with the price. Five or ten minutes after they leave, offer them free shipping.
You still have time to get this ready before BFCM.
