Copywriting Insights
How to analyze comments and reviews and flesh out your ideal customer persona
One of the most effective ways to create your ideal customer or client persona (ICP) is to flesh it out with customer research. And one of the best ways to do that? Analyzing your comments and reviews. Here’s how: Step 1: Export all your social media comments. This includes all the comments on your Instagram,…
Most marketers do personalization wrong
You’ve heard it a thousand times: “Good marketing is personalized!” Marketers say this about cold emails, website copy, ad campaigns, and more. Now, don’t get us wrong: Personalization is a good thing – but not always, and not all personalization. Why most marketers get personalization wrong? Marketers treat personalization like it’s an ingredient, something you…
One amateur copywriting mistake to avoid
One copywriter on The Crew recently wrote a landing page for a client. The copywriter used a few literary devices, like rhetorical questions and metaphors. The client liked it, but responded by asking: “What are your rules for this copy? What are our rules about whether we should be using metaphors or not? What about…
