Advertising Insights
How your media buyer and creative strategist roles should work together
Not many brands realize this, but your paid social advertising team needs both a creative strategist and a media buyer. Why? Because success on paid social platforms depends on creating strategic ad creatives. And while your data-driven paid media specialists can handle the accounts, you also need a creative strategist who develops and spots new…
Is TikTok Shop a good next step for your e-commerce brand?
Whenever there’s a new trend, it’s tempting to jump on the bandwagon. And right now, you might say TikTok Shop is a trend. It’s a new, exciting platform, shoppers are using TikTok for inspiration, and many marketers are hyping it as the next big e-commerce platform. But… is it the right move for your brand?…
Most marketers do personalization wrong
You’ve heard it a thousand times: “Good marketing is personalized!” Marketers say this about cold emails, website copy, ad campaigns, and more. Now, don’t get us wrong: Personalization is a good thing – but not always, and not all personalization. Why most marketers get personalization wrong? Marketers treat personalization like it’s an ingredient, something you…
