Content & SEO Insights
How often should you iterate on your creatives for paid social?
If you’re reading this, chances are, you’re already aware that creative testing is the biggest lever you have in your ad account. And you probably know that testing new creative concepts and iterating on winners is worth the investment. This raises an important question… How often should you iterate on your creatives? We’ll get to…
The identity change theory or why you can’t convince people with data?
Ever gotten into one of those heated political debates with a family member? You know the ones. You’re in the heat of battle, heart racing, and so you go to your good friend Google and pull up an academic study that proves you right. You hold up the study triumphantly, and show numbers that objectively…
SEO for voice-activate devices: how to optimize it
Do people speak the same way they type? Not really. And with the release of voice-activated search on smartphones and smart TVs, traditional typing search queries are giving way to conversational, voice-driven interactions. And this can affect the way you approach SEO. How to optimize SEO for voice-activated devices? There are three things to pay…
