CRO Insights
Google Ad Rank: What it is and how to improve it
Ever wondered how Google determines how it shows your ads and where? Two words: Ad Rank. What is ad rank? Ad Rank is one of the most important metrics in Google ads. It determines where your ad is shown. The interesting thing about Ad Rank, is that it’s calculated every time your keyword is in…
Why your demo page isn’t converting?
People are hitting your demo page. They’re looking around, scrolling, clicking on things. But, at the end of the day, they’re not converting. Why your demo page isn’t converting? Here are a couple of the most likely reasons—and how to fix them: Reason #1: You’re sending people to your demo page too early. One mistake…
Instagram Shopping: How to set it up and optimize it
Instagram isn’t only a social app anymore—it’s become a marketplace where your brand can set up a digital storefront, too. So how do you set up an Instagram shop for your store so your customers can start buying? Let’ check it out. How to Set up Instagram Shopping? Let’s break it down into three easy…
