Growth Insights
How your media buyer and creative strategist roles should work together
Not many brands realize this, but your paid social advertising team needs both a creative strategist and a media buyer. Why? Because success on paid social platforms depends on creating strategic ad creatives. And while your data-driven paid media specialists can handle the accounts, you also need a creative strategist who develops and spots new…
Should you hire an agency or a freelancer?
So you need the help of a talented individual (or group of them) on a project. You’re talking to a few agencies that say they can help… but you also know a couple of freelancers who could get the job done. Who do you hire? Here are our generalized, quick-and-dirty opinions, assuming the agency and…
How to hire better talent
Looking for a new hire? No matter whether you hire freelancers, full-time employees, or use some kind of different model—this is for you. The traditional way to hire someone is to write a job listing. Put it on your company’s site. Post it on LinkedIn. If you’re in tech, you might post on Wellfound or…
