Email Marketing Insights
Interactive emails guide: Why, when, and where to use them
Know what customers enjoy? Interesting and fun emails. Know what most customers get? Boring emails. Emails that push them to buy the same products or new products, over, and over, and over. Thankfully, interactive emails are transforming how many brands engage with their audiences. So today, let’s talk about strategies for making your emails more…
Why more personalization is not always a good thing?
Person 1: “Why isn’t anyone replying to my cold emails?” Person 2: “It’s because they’re not personalized enough!” Some version of this exchange has played out across countless X threads, marketing group discussions, and Facebook groups. The funny part is, Person 2 is probably wrong. Why you shouldn’t always use personalization in cold emailing? People…
Are cold emails spam?
Or better question: Are ALL cold emails spam? We recently received an email from a reader which had one core message: “Sending cold emails is a form of spamming.” It sparked an interesting discussion in our internal channels, and we’re glad our readers chimed in—it’s good to hear all sorts of viewpoints from marketers. Are…
