Full Reports
More content, worse results, and “the answer era”: The evolution of B2B content
The world of B2B content is shifting faster than a tech startup’s pivot. We’ve crunched the numbers from the latest reports to see how marketers are navigating the era of AI, changing buyer behaviors, and the eternal struggle for relevance. Here’s the TLDR:
What does the data say about online purchase journey?
The modern purchase journey has mostly moved indoors. And just like your favorite chatbot, shoppers are smarter and faster than ever before. This also makes them harder to impress. Which means that they browse daily, research on their terms, and will abandon a cart over a surprise fee without blinking.
How AI is rewriting the rules of search: a data-driven story
It sounds crazy now, but just Google it may start to sound like “just fax it” soon. You can already hear it in conversations. “I asked ChatGPT,” or “Gemini said this-and-that.”
