Looking for alternative ways to boost your growth? Here are some outside-the-box ideas from our Insights Deep Dives to grow your business.
Morning Brew and in-person lectures
In their early days, Morning Brew was solely focused on finance students that had to be up to date with news for their classes.
So the two founders asked professors if they could pitch Morning Brew in their class to get subscribers.
They got the first 5 minute of the class from professors. And to make sure students would actually subscribe, they passed around a paper for everyone to write down their email addresses.
This tactic granted them their first 10,000 subscribers.
Wise’s semi-naked parades
In February 2015, Wise launched the #Nothing2hide campaign: 100 people protested semi-naked in the streets of London and NYC at the slogan of “#Nothing2hide”, to celebrate the end of hidden bank fees.
Let’s say it was hard to not notice them.
Shark Tank-like shows
Many companies attending Shark Tank and similar shows experienced the so-called “Shark Tank effect”.
Even if they don’t get funding, the reach they get from the show gives them a huge visibility boost.
It’s the case of Peaceful Fruits, a maker of healthy snacks: “We didn’t land a shark as an investor, but we did $75,000 in sales the weekend the episode aired”
And there are smaller alternatives to Shark Tank.
For instance, Lazyjack Press, a brand selling luxury men’s accessories, found success by getting featured on the Billion Dollar Buyer, which is like Shark Tank, just for hospitality products…
