Paying for ads can be an uncomfortable business.
You shell out dough, usually to one of a handful of powerful tech companies which may or may not be run by lizard people.
And sometimes you see results… sometimes you don’t.
One way to increase your chances—quickly? Don’t ask people to buy your product.
Yes, it’s what marketing teams at well-funded companies often do.
They want people to book a demo for their SaaS solution or buy their product.
They brainstorm creative and build the ads.
And they send the ad clicks to their demo page or the product page.
But here’s the problem
The user sees they’ve been dropped onto a product page or demo page, and they leave.
Because chances are they don’t know anything much about the business.
That’s what happens when you rip people from the top of the funnel to the bottom.
And the odds they’ll convert after being dropped directly on a bottom-funnel page are, unfortunately, low.
How to solve this
Create interesting top or mid-funnel content. Something exciting, what a normal person would want to see.
Run your ads to this content. In the content, include a CTA to your real goal, your product or demo request.
In many cases, you’ll see your conversion rate increase.
If you’re not doing it now, it’s at least worth a try.
