Dark mode…
You’re probably using it on your phone & your social media platforms––about 82% of people prefer dark mode for their phones.
What does dark mode have to do with advertising?
Well, we’re here today with a very specific tip: If you use platform-native social proof, take screenshots of that social proof in dark mode.
For example:
If you’re running an ad on Twitter which uses a screenshot of a customer’s tweet as the creative, take a screenshot of that tweet with your Twitter in dark mode. There are few objective truths in marketing, but could boost your ad performance.
Why it works
Most people use dark mode. If you’re using platform-native social proof, using that creative in dark mode helps it feel more organic for the 80% of people that use dark mode. In other words, it feels less like an ad and more like a real post.
It won’t work for everyone, but it does for some––give it a shot!
