The Crew’s Insights
How your media buyer and creative strategist roles should work together
Not many brands realize this, but your paid social advertising team needs both a creative strategist and a media buyer. Why? Because success on paid social platforms depends on creating strategic ad creatives. And while your data-driven paid media specialists can handle the accounts, you also need a creative strategist who develops and spots new…
Should you hire an agency or a freelancer?
So you need the help of a talented individual (or group of them) on a project. You’re talking to a few agencies that say they can help… but you also know a couple of freelancers who could get the job done. Who do you hire? Here are our generalized, quick-and-dirty opinions, assuming the agency and…
Is TikTok Shop a good next step for your e-commerce brand?
Whenever there’s a new trend, it’s tempting to jump on the bandwagon. And right now, you might say TikTok Shop is a trend. It’s a new, exciting platform, shoppers are using TikTok for inspiration, and many marketers are hyping it as the next big e-commerce platform. But… is it the right move for your brand?…
