Copywriting Insights
Most marketers do personalization wrong
You’ve heard it a thousand times: “Good marketing is personalized!” Marketers say this about cold emails, website copy, ad campaigns, and more. Now, don’t get us wrong: Personalization is a good thing – but not always, and not all personalization. Why most marketers get personalization wrong? Marketers treat personalization like it’s an ingredient, something you…
One amateur copywriting mistake to avoid
One copywriter on The Crew recently wrote a landing page for a client. The copywriter used a few literary devices, like rhetorical questions and metaphors. The client liked it, but responded by asking: “What are your rules for this copy? What are our rules about whether we should be using metaphors or not? What about…
Why more personalization is not always a good thing?
Person 1: “Why isn’t anyone replying to my cold emails?” Person 2: “It’s because they’re not personalized enough!” Some version of this exchange has played out across countless X threads, marketing group discussions, and Facebook groups. The funny part is, Person 2 is probably wrong. Why you shouldn’t always use personalization in cold emailing? People…
