Are streaming ads the next big thing?
Your ads might start appearing between Netflix binges soon…
Streaming ad revenue is expected to grow 26% in 2022 after hitting a 21% spike last year.
According to the same report, “it’s the perfect time for brands and buyers to follow consumer attention,” which has shifted to video streaming channels.
Why we care: This new ad landscape keeps getting friendlier to advertisers, opening up a ton of placement opportunities.
Hulu, HBO Max, and Paramount+ already introduced ad-supported plans, Disney+ is testing them, while Netflix is considering the idea, after a disappointing Q1.
And if you want to produce eye-catching ads for the new format, Meta just published a video ads guide that might help.
UGC is not a trend. It’s a must!
No, that’s not a slogan. It’s data talking.
If you read our TikTok Deep Dive, you know that user generated content (UGC) accounts for 39% of the weekly media hours consumed by Americans.
More specifically, Americans 13+ spent 18% of their weekly media hours “watching traditional TV content” compared to 16% of the time consuming UGC videos.
So while UGC content hasn’t replaced the traditional content created by companies, there is a real trend here: Users are looking for UGC.
And being the smart marketer you are—and if you’re reading this newsletter, we assume that’s what you are—you want to bait the hook according to your audience’s preferences.
Which means… It’s time to start creating UGC content.
There’s another benefit to all this, too:
People trust UGC content more. It’s literally social proof. So, creating this kind of content will likely help you get higher conversions.
And last, but not least… Look at TikTok. This social media platform is taking over the planet. Their domain gets more visits than Google. It’s the most-visited domain in the world!
TikTok is UGC consumption at its finest. Users don’t like ads, which means UGC is the only way to sell.
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How this entrepreneur used an influencer strategy to grow his app to $10k in MRR in just 3 months
So you’ve got an app, but the app store traffic is not reliable. What can you do?
Influencer marketing might be a good solution.
- It’s a cheaper acquisition strategy than other methods.
- A few apps are already using influencers.
- The amount of influencers on TikTok, Twitter, and YouTube is growing. A lot.
Here are just three things you need to leverage an influencer strategy…
Deal structure. You can structure your deals in a few different ways:
- Revenue share partnerships. This comes with no upfront investment, but it reduces the quality of the influencers you’ll attract.
- Pay a flat fee to post.
- Incremental based on performance. This is a mix of the previous ones. You pay the influencers a flat fee to post. Plus, you add additional bonuses based on performance milestones.
The platform. This will depend on your ideal customer profile. But, according to Noah Tucker’s experience, different platforms are better for different goals:
- TikTok: Mostly for awareness.
- Twitter: Mostly for awareness.
- YouTube: Mostly for conversions.
- Communities (Discord groups, Facebook Groups, courses): Conversions.
Content strategy. Again, this depends on the platform.
- For YouTube, Noah Tucker uses three different angles: App reviews, solution to problem, and case study.
- TikTok: The goal here is to stop the users from scrolling. You can do this by showing impressive numbers, or by leading with a unique value proposition.
- Twitter: Make tweets that deliver value and incorporate your tool.
- Communities: This depends on the community, but one strategy that Noah suggests is to create a guest video module for their course. You can reinforce this strategy by being a guest on community live calls or podcasts.
It’s a long but useful thread, so read the full thing if you want to learn more ways to leverage influencers for your app.
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How to write a pricing page that actually sells
Most web pages are fairly straightforward.
Your home page sells the dream. Your product pages share details, features, and benefits. Your about page connects people with what you’re doing on an emotional level.
And the pricing page shows prices, right? Well, yes, but it should do more than that.
Pricing pages are where you prove your value and address customer objections head on… And they can have a big impact on your conversions.
Because whenever you bring up money, customers are going to have… well, reservations.
Here are some tips for writing pricing pages based on what you’re selling:
- If you want someone to book a demo… This mostly applies to high-ticket SaaS products. Here, your only goal is to remove obstacles that prevent someone from scheduling time with you. This means letting the customer know that they won’t get bamboozled by tricky pricing. Words like “No tricks,” “One flat fee,” and “No strings attached” work well.
- If you want someone to sign up for a subscription… You’re probably offering a free trial. And if you are, you need to clear up the biggest worry people have: that they’ll accidentally buy something. Phrases like “No credit card required” or “Sign up for $0” are effective here.
- If you want someone to make a one-time purchase… This means your product page likely also doubles as your pricing page. In this case, double down hard on benefits and sell outcomes to your potential customer. Competitor pricing comparisons are useful, too.
Here are some real-life examples of the above:
- Book a demo: Remote emphasizes no tricky plans or hidden fees.
- Subscription: Athletic Greens focuses on no commitment for subscriptions.
- One-time purchase: Huckberry is a product page masterclass.
That’s it. Get out there and get selling!
INSIGHTS: Do you know which e-commerce channels are exploding right now—and how to leverage them? Are you taking advantage of the little-known ad formats on Reddit, Instagram, Google, and Microsoft? Our newest Deep Dive reveals all this and more. Preview it here.*
AMAZON: Bye, Alexa.com. Amazon is retiring its extensive website database after 20+ years. It may not have been the most popular or useful tool in recent days, but it’s still sad to see an OG go.
GOOGLE: Feel like your personal data is exposed? Don’t worry. Google will now allow you to remove personal information from search results… Unless they deem it “broadly useful” or part of public record.
BUSINESS: Are Europeans starting to pinch their pennies? We recently covered dipping retail sales in the UK. Now Germany is facing a similar drop in sales. Is it a coincidence… Or a sign for concern?
*This is a sponsored post.
A man was born in 1946 and died in 1947, yet he was 86 years old. How is that possible?
You can find the answer here.
Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.
Got an idea for an emoji? Submit it!
Ever wished there was an emoji for that?
You’ll be happy to know that you have a chance to make it happen.
Unicode is taking emoji ideas until the end of July.
And if you don’t mind a ton of paperwork, and your emoji is original or practical enough, it could end up in messages and on social media posts across the web.
Pro tip: Before you make a submission, check Emojipedia, because your suggestion might already exist.
Here at Stacked Marketer, The Crew actually has its own private collection of Slack channel emojis already.
Maybe we’ll submit one or two and see if they make the cut…