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INSTAGRAM

Instagram Reels Ads are available worldwide

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Instagram just expanded Reels Ads from 8 countries to the entire world. Prepare for some “I’m a savage, classy, bougie, ratchet”-themed videos from your favorite clothing store.

Where these ads will show up: In the Instagram viewer, which appears after you open a Reel video via Stories, the Explore tab or your feed.

They will be interactive: People will be able to like, comment on and share Reels ads. So, if you make something cool, it has the potential to go viral organically.

Reels what? Reels is Instagram’s version (read: clone) of TikTok.

If you wanna get your feet wet with Reels Ads, Instagram provided a guide to help you get started.


TIKTOK

ByteDance, the company that owns TikTok, has 1.9 billion users (and tons of money)

We knew they were big, but not that big.

To give you an idea, here are some stats:

  • By the end of 2020, ByteDance had 1.9 billion monthly active users across all of its platforms. TikTok, its Chinese sibling Douyin, Toutiao, a news aggregation app, and some smaller apps are among the platforms that ByteDance owns.
  • ByteDance’s revenue for 2020 more than doubled to $34.3 billion.
  • Gross profits were at $19B.

How do they make so much money? Mainly through advertising. ByteDance has also been experimenting with some gaming and streaming monetization, but they’re still at the early days.

Good news for us: Marketers are not stupid (at least, we’d like to think so). If ByteDance & TikTok are making so much money from advertising, that means that many advertisers are getting good ROIs as well.


SPONSORED BY NOTIX

Affiliates are going from $200 profit to $71k by adding this piece of code on their landers

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They’re doing this without any extra tests or money-wasting trial-and-error strategies.

Sounds easy? Well, it is easy when using the right tools. That’s why you should read this case study shared by Notix that explains all the details.

Yes, it’s the full case study for how an affiliate went from $200 profit in a month to $71k profit the next one by using Notix.

What’s Notix? It’s a push notification tool that allows you to:

  • Increase your ROI and conversion rate.
  • Collect push subscribers and re-target users that left your landing page without converting.

Thanks to their platform technical elements, Notix’s conversion rate of push subscribers is 63% higher than other leading push services. And their delivery rate is almost 70% higher. This means that you’ll reach way more users. At zero extra cost.

And you know what’s the best thing about Notix? It’s free – at least for now.

This is why affiliate marketers are turning to Notix to make more money.


SEO

How to convince businesses to care about SEO

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Whether you’re an SEO intern at a big company, or you want to convince a potential client, Tom Critchlow shared 6 steps to convince an executive to allocate more budget for SEO.

Companies typically do not prioritize SEO for two reasons:

  • They don’t believe that SEO can be a strategic growth channel.
  • They have an outdated perception of SEO and think it’s all about technical tweaks rather than consumer experience.

Therefore, the following steps, complemented with slides you can use, will address these two beliefs.

Step 1: Demonstrate to them, using data, how organic traffic affects revenue.

Step 2: Show them the opportunity cost of not investing in SEO. You can calculate this number in two ways:

  • What is the revenue loss over the next 1-2 years if organic traffic is dropping or competitors’ traffic is growing faster?
  • If a competitor lost organic traffic, what would be the revenue loss if that happened to your business?

Step 3: Demonstrate the relationship between user experience and SEO. You can do this by showing traffic and revenue gains from competitors that have invested in user experience.Then show them the gap between your company and competitors.

Step 4: Demonstrate the impact on revenue of content generation, or other SEO activities. And tell them the cost of executing these activities, so you’re able to provide a net revenue number.

Step 5: So far, you’ve told them why they should invest in SEO. Now you should tell them what you need to execute on this strategy. If you’re an agency, it’s the price of your services. If you’re an employee trying to convince an executive, it will be about the budget and headcount allocation for this project.

Step 6: Proof that competitors are doing it. CEOs and entrepreneurs get pitched new projects all the time. And they’re risk-averse. But if you show them that even other businesses are doing it and that investing in SEO “is normal”, you might convince them.


ROUNDING UP THE STACK

FROM THE CREWJoe Cunningham is on a roll. He’s a copywriter, and we shared his work last week when he reviewed a newsletter ad. He’s back at it again. This time, Joe tore down an ad we featured for Owler. The first time he did this… His review wasn’t glowing. What about this time?

EMAIL: What does Apple’s ban on open rate tracking mean for email? Several experts weigh in.

GOOGLE: If you’ve ever wondered how many people request directions to your business on Google, we have some good news for you: the search engine is gradually rolling out this feature to businesses.

LINKEDIN: What is one thing that remote marketing jobs and this newsletter have in common? They’re both growing like crazy. This LinkedIn article covers the first part (for the second one, you’ll have to take our word for it).

SNAPCHAT: The company wants to help developers go viral; not through making them do terrible dance moves, but by allowing them to embed their app on Spotlight, Snapchat’s TikTok competitor.

TWITTER: Live audio can be turned into… Well, audio. Twitter has announced that you can now access and download recordings of Spaces that you have hosted.

SEARCH: Another search engine is on the horizon; Brave is developing its own Google competitor, and they say they’re gonna beat Google in terms of indexing.


BRAIN TEASER

I have three eyes but only one leg. Obey me or you will be sorry. What am I?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

The Peppa Effect

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What happens when your child watches too much Peppa Pig?

Apparently, they start speaking in a British accent, according to many American moms and dads.

Parents have expressed their concerns on social media, blaming the TV show for changing the way their children talk.

“My three-year-old says ‘tomatoes’ with a British accent”, according to one parent.

Molly Smalley, a mother in Kansas City, said that her son started “talking in British accent pretty quickly out of nowhere when he started watching Peppa Pig”.

Fortunately, not many parents are taking this to heart. Molly, for example, added that they find this really funny. Another parent said that this is currently “the most entertaining aspect of my life right now”.

To those of you with kids: Show them some Peppa Pig if you want them to have incredible British accents in the future.

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