Critical update from Alexandr Fedotov’s FB rep: Ad accounts getting banned for this common reason. 700 link sellers exposed: Google accidentally admits that paid links still pass PageRank. 4 stupidly simple ways to spike up conversions.

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FACEBOOK

Beware of this new banning wave. Privacy setting changes for Group

Facebook has started to ban ad accounts for a specific reason, but fortunately it’s easy to fix.

It also updated how Groups are searched and found on its platform and how their content is displayed.

Updates from Alexandr Fedotov’s rep

Here we are, back again with another post featuring updates revealed by internal FB reps. This one is from Alexandr Fedotov, and it looks like something you won’t want to miss out on. Even more so if you’re managing an agency or multiple clients on your own.

Basically, Facebook has started disabling ad accounts which run ads for multiple advertisers under a single account. Apparently, this is a violation of FB’s advertising policies.

So, if you’re running running ads for multiple advertisers under a single ad account, that ad account will be disabled and all ads will be paused. Then, you will have to create new ad accounts for each advertiser.

This is not just for agencies though. If you use a single ad account to promote the same product across multiple FB Pages, that will be banned as well.

Therefore, split your campaign across different ad accounts before FB shuts you down!

Thanks to Alexandr for sharing this info, and thanks to The WTAFF Crew (yep, we sometimes thank ourselves) for spreading it around the marketing community.

If you have friends and co-workers that would benefit from this piece of news, you could do them a favour by sharing this daily briefing with them. Oh, and don’t forget to use your personalized referral link.

Your good deed won’t be forgotten. In fact, it will be highly rewarded!

Updates to FB groups

Up until now, FB Groups could choose from three different privacy settings: Public, closed or secret. Now, FB is rolling out a new privacy model to provide more clarity to users.

The privacy setting is now being changed to provide just two options: Public and private. Public groups allow anyone to see who’s in the group and everything that’s shared there. Private groups, on the other hand, will allow only members to see who else is in the group and what they’ve posted.

In addition, admins will be able to clearly choose whether or not the group can be found in search and other places.

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By default, the groups currently set to secret will be turned into private hidden groups after the update. Any group that has been closed will be turned into a private visible group as well.

That is all. They changed the names, but the juice stays the same. Only now, it’s easier to understand the settings you’re choosing.


GOOGLE

In about 2 months, Google will celebrate 19 years of “creative innovation”, or as some might like to call it, “trying to trick people” with a cash cow called Google AdWords.

19 years ago, when our dear Zuckk was just a teenager watching Star Wars or reading Harry Potter, a garage in Menlo Park was about to start making waves in the world of digital advertising.

Back then, Google wasn’t even called Google. Larry Page and Sergey Brin originally nicknamed their search engine “BackRub” because it looked for backlinks to estimate the importance of a site.

19 years since the inception, Edge45 went digging deeper into the evolution of what we refer to as “Google Ads” and debate endlessly about how its smart bidding, machine learning and AI aren’t really up to the mark.

They have even included a nostalgic timeline filled with screenshots of Google in days gone by, so we can track exactly how Google has evolved since that fateful day in October 2000.

If you would prefer to walk down the memory lane more visually, here’s an infographic version of the page..


SPONSORED

⏳ Is your company going to join The WTAFF Crew and 2.7k+ affiliates at the India Affiliate Summit?

Time’s ticking! The Affiliate Street is 85% full so there are only 15% of the booths left at India Affiliate Summit, where 2.7k attendees will network and find new business avenues in our industry!

Why would you want a booth? Well, it gives you the best exposure possible at the conference:

  • One 6’x2.5’ draped table and 2 chairs.
  • 2 Gold passes for the Summit
  • Your company logo, URL, profile and contact details on the website
  • Invitation for you and your colleagues to the exclusive Partners and Exhibitors dinner on 25th September
  • Branding and networking with 2.7k+ affiliates in one of the biggest markets in the world!

You can contact Vivek Sheth directly at [email protected] if you have any questions about booking a booth! He’ll hook you up!

The WTAFF Crew is also heading there! Manu Cinca will be a keynote speaker and he’ll be revealing some of the secrets to sending consistently engaging emails like this one you are reading right now. If you do e-commerce, own a blog, do lead generation or use email in any way, we highly suggest you check it out!

He won’t be heading there alone! Nikhil, one of the people who brings you this piece of daily magic is also joining so you can meet more than one member of The WTAFF Crew 😉

When? 26th and 27th September at the Leela Ambience in Gurugram, India.

Get your passes here and we’ll see you there!


E-COMMERCE

Shopify wants to improve your customer service. 4 stupidly simple ways to spike conversions

New in-store chat tool released by Shopify. How to increase your conversion rate and why you’re losing customers along the way.

Native chat tool by Shopify

Yesterday, Shopify launched Shopify Chat, a native tool that allows your store’s visitors to chat with you.

Once you install Shopify Chat, a chat tool will display on all pages of your store.

The ability to quickly communicate with a brand while browsing its store is a priority for many consumers.

Now, Shopify Chat allows you to take advantage of this without any new layers being added. If you’re interested, you can install it here.

One up for your customer service!

Increasing Product page conversions

Great customer service is one way to grow your sales, but there are plenty of other areas that can be improved upon as well!

We’ve got 4 of them right here, with CrazyEgg sharing their 4 stupidly simple ways to increase your store’s conversion rate.

Let’s have a look at them.

The first one is speed. Yes, this is truly stupid. You’ve probably heard it thousands of times before, but just another reminder for you all. According to BigCommerce, a simple one second delay in page load time results in a 7% conversion rate drop.

If your store make 4-5 figures per day this soon racks up, and by the end of the year you’re looking at a huge amount of Benjis left on the table.

So, before you start agonizing over the color of your CTA or the power words used in your product description, make sure the basics are up to scratch and your store is up to speed!

Limit hesitation and cut the roadblocks. Whether it’s pricing, specific features, or interest in key information that isn’t on the page, roadblocks will occur. And no, having your phone number displayed somewhere on your website won’t cut it.

What can you do then? Well, one way to eliminate conversion roadblocks is through a knowledge base. It’s basically a section where you document tutorials, DIY guides, and answers to frequently asked questions in one place.

If you limit purchase hesitation by tackling potential roadblocks before they arise, abandoned sessions will rarely happen.

Develop your brand as a niche expert. Branding is the first thing consumers look for in search engine results. And developing your brand as a niche expert requires creating a content strategy adds value for targeted searches in your space.

Developing a brand takes time, there’s no denying that. However, in the long run it will pay off.

Use heatmaps and scrollmaps. How can you discover exactly which content and info should be included on your product page? Simple, conduct an audit using scrollmaps and heatmaps, and let your visitors answer you question for you!

If visitors are skipping the content included in your page, then change it. It’s not relevant. If your CTAs are located in cold zones, move them.

Test and adjust according to the data you gather. Marketing at its most basic.


SEO

Internal linking, back linking, natural linking, unnatural linking, PBN’s, guest posting and so on and so forth.

When done right, incoming hyperlinks from other websites can really boost your search rankings. It’s considered one of the top 3 ranking factors, along with content and RankBrain.

So, today we have a look at an internal linking template that might be useful to you before talking about paid links and whether they’re still effective today.

Internal linking template

Imagine you’re an author churning out content day in and day out, writing books to send off to your publisher. But your publisher is a bot that crawls through your content to make sure it’s worth publishing before it sends it out to your potential audience.

What would you prefer in such a scenario? A great index or table of contents.

Similarly, you would need a great Silo structure for your websites.

Once you have that in place, you will want to have a good internal linking structure in order to maximize the juice out of each piece of content. You or your writer spent precious time working on that content, so it’s only fair that we put the effort in to get eyes on it!

Not sure what kind of internal linking strategy you should implement on your website?

Steve Toth shared an Internal Linking Template in SEO Signals Group that has helped him find great success with one of his clients.

Got any questions or need more info, reach out to Steve on his post here.

Alternatively, you can download the Internal Linking template here.

Do paid links still work?

Moving on from internal linking to backlinks, and we were wondering if paid links still work.

Well, paid links embedded in content from big authoritative sites might work, but Google tends to catch some of them after a couple months.

Does Google actively research paid link networks? Google’s Webmaster Trend Analyst Gary Illyes says they do.

But does Google catch all of them? Apparently, not all the time.

Where are we going with this?

Yesterday, someone exposed a list of 700 domains that sold links. They exposed this list by reporting it to Google’s Gary Illyes, and Gary’s response implied that these paid links did pass PageRank and that Google wasn’t aware of them.

Here’s how Gary responded:

“Hey Jon! I don’t know if this will reach you, but your email address bounces. Just wanted to say thank you very much for sending over that spreadsheet with over 700 link seller domains! We made sure their links are worthless!”

Now, you might say that this guy must be a competitor of the site that was benefiting from these paid links, or perhaps he was another link seller just out to sabotage a competitor.

Either way, it’s the part where Gary says Google made the paid links worthless after receiving the spreadsheet that we’re interested in. This clearly implies that the paid links had value before they were passed on to Google.


FROM THE CREW

Do you ever forward our emails?

Maybe you have, maybe you haven’t… Either way, we just want to let you know about something we noticed when people forward this email to their friends.

If someone you forward the email to clicks the unsubscribe link, your email will be unsubscribed!

Several people have had this happen to them and wanted to know why they stopped getting our emails, so we thought it’d be best to tell everyone about it.

How should you share? Well, you could just share our newsletter archive, which you can find here. Each email is posted online a few hours after it hits your inbox.

Another option is to click the “just read in browser” link at the very top of the email and share that link.

Using either of these methods for sharing ensures that nobody unsubs you by mistake!

PS: Do you have any other feedback for us? Do you just want to make sure you have your say in our content?

Fill in this quick-2-minute survey right here!


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Jeff Bezos is the new Santa!

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Amazon warehouses are full of products that can end up standing there, unloved, for a long time. Often they have been returned or contain some defects, and sometimes third-party sellers just can’t get rid of them.

Sometimes, Amazon just throw these in the trash. Over a nine-month period, a single Amazon facility sent 293k products to the trash. A huge waste!

However, Amazon has found an alternative. And, not only are they saving on waste, but they’re also putting a smile on the faces of some poor people who are down on their luck!

Yes, Amazon will start donating all these products to charities, making a lot of people happy and reducing trash!

Well done Mr. Bezos. A good deed that will benefit communities and the world alike!

Here’s what you can get if you share us with your marketing friends!

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