Data sharing will stop: 90% users will opt-in as CCPA goes live from 1st Jan. Shopify’s powerful guide on shipping & fulfilling huge orders this Q4. Boost your Affiliate Revenue with this fresh & direct affiliate program.

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GOOGLE

Enhanced tracking functionality for Shopping campaigns

Just in time for the holiday season, Google has enhanced its reporting and tracking functionalities for Shopping campaigns.

You can now find detailed reports on Cart Data for Shopping campaigns and track in depth purchase information.

For example, an ad click on a product might result in the sale of other products. In this case, your Cart Data will allow you to find these additional items that were sold after an ad click. You will also find information on the products which are most likely to convert and the top selling items.

Cart Data Report will include:

+ Reports of Items Sold: Your cart conversion data can be used to generate reports about items sold, such as:

  • Which bidding entities (campaigns/ad groups/product groups) are driving product sales.
  • Whether or not users bought the products featured in the ads they clicked.
  • Whether or not users bought products other than those featured in the ads they clicked.
  • How different bidding dimensions (device or geographic location etc) are affecting cart size and average order values.
  • Which bidding entities are delivering the highest gross returns.

+ Attributed sales metrics: These metrics will help you measure the impact of a product as a lead generator. These include:

  • Orders: Transaction completed after an ad click.
  • Revenue: Total amount of income from all transactions that are attributed to clicks on an ad.
  • Cost of goods sold: The total amount of business costs that are attributed to a certain product.
  • Gross returns: Total amount of returns from all transactions that are attributed to clicks on an ad.
  • Average order value: This is calculated by dividing the revenue by the number of orders.
  • Average cart size: The average number of products in the order cart.

+ Offer-level sales metrics: These metrics will help you measure the actual products sold in orders, such as:

  • Units sold.
  • Product revenue.
  • Product gross returns.
  • Product average COGS.

Check out this document for help in setting up and enabling cart data for your Shopping campaigns.


SEO

Time to say “Goodbye!”

It was once a very popular web publishing platform during the late 90s, but eventually it started getting dumped by almost all web browsers and received little to no support.

It got the final kick this week when Google announced that it will be completely discarded and will stop getting indexed and ranked in the search engine.

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+ What does it mean? Any content within SWF files will no longer be processed, whether it’s a full website or just content that has portions of the pages in this format.

+ The Impact: As per Google, most users and websites won’t see any impact from this change. Apple discarded it when iPhone was introduced and most web browsers followed suit. Plus, it has already been disabled by default in recent versions of Chrome, Edge, and Firefox.

+ Alternatives: HTML5 and other newer forms of JS.


SPONSORED

🚀 Boost your affiliate revenue with a fresh, direct affiliate program from ContentCal!

Not familiar with ContentCal already? Well, it’s one of the fastest-growing social media and content management tools on the market! It’s now used by over 25,000 customers in over 140 countries.

Proven product but still very fresh and unsaturated!

And now you have the chance to join forces with them because they just launched a juicy affiliate program!

Here’s how it goes:

  • First of all, complete the affiliate application.
  • ContentCal will review your application and upon acceptance will send you a link and a unique code, along with ContentCal marketing materials.
  • You promote this link to your audience – it’s your specialty so we don’t have to explain this step, do we?
  • Users will sign up to ContentCal using your details so everything gets tracked and attributed back to you.
  • ContentCal’s team will run a demo for each referral if needed.
  • Each subscriber will get $30 off their first bill with ContentCal, so you can offer your audience a nice incentive to sign up!
  • You will then get paid a starting CPA of £20 for each new paying customer you refer, regardless of which plan they go with. Yes, even if they go with the £9 plan!
  • The more customers you can refer, the higher your payout can be, so if you can bring the volume and quality, ContentCal will reward you.

It’s pretty straightforward: you sign up, you promote, users sign up to a paid plan, you then get your reward.

You do have to follow the rules so read the full T&C’s right here.

If you are part of marketing communities, if people in those communities do anything on social media, they will thank you for recommending ContentCal to them!

Sign up to become an affiliate right here!


FACEBOOK

Stop-loss rules to scale your camps without wasting budget

Whaddup Facebook marketers? We came across this detailed post discussing the use of stop-loss rules that can be used to prevent your camps from overspending, or to prevent them from being killed before they show their true potential. It was shared by Cem Verghese, so let’s take a look!

First things to do:

  • Calculate your target ROAS for prospecting and remarketing for each one of your campaigns. In this case, the target ROAS for prospecting is 1.6x.
  • If the AOV is over $50, calculate a proxy that allows you to cut ads more aggressively so you don’t spend too much.

In the brand analyzed by Cem, the Cost Per Unique Initiate Checkout (CPUIC) correlates strongly with the ROAS. This means that, in some cases, the CPUIC is used to cut ads.

  • Calculate the ROAS you need to hit on day 1 and day 7 in order to hit your target ROAS over a 28 day period.

Once all this is set up, it’s time to apply all these rules for spending, stopping the ads, or scaling. Cem Verghese discussed these rules:

  • Hard pause.
  • Soft pause.
  • Restart.
  • Safety net.
  • Budget increase.
  • Budget decrease.

Talking about all these rules would require an entire email, so just click here and check them out for yourself.


ROUNDING UP THE STACK

  • SEO: First launched in 2012, Google has released an updated version of “How Search Works” to be more inline with 2019 standards.
  • BUSINESS: Looking to grow your own business and network with others? Check out this list  of 54 conferences, tradeshows and events for entrepreneurs and startups of all ages and sizes.
  • PRIVACY: CCPA, which goes live from January 1, 2020, requires websites to include a prominent link on their homepages to opt out of data sharing. Recent studies predict that 90% of users will do so.
  • E-COMMERCE: CBO, copywriting, offers, web UX, creatives, you have all the strategies in place to crush it this Q4. But how are you planning to fulfill and ship orders on an increased scale? Here’s something from Shopify to help you with that.
  • FACEBOOK ADS: What’s the difference between cost cap versus bid cap for the manual bidding strategies? Check out this video to find out.

BRAIN TEASER

Re-arrange the letters, O O U S W T D N E J R, to spell just one word. What is it?

You’ll find the answer at the end of this email.


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

When the underdog becomes the disruptor

We have talked many times about Elon Musk, Jeff Bezos, Mark Zuckerberg and other shining entrepreneurial lights.

Yet one guy we never featured is Richard Branson… We don’t think anybody could claim that he doesn’t have a great entrepreneurial mind.

He may not be the kind of man to come up with groundbreaking new innovations, but he’s a fantastic marketer. He takes something that is already working and improves it, and all his past ventures are proof:

He enters an industry as the underdog… but sometimes he ends up disrupting it.

Today, we want to bring up his most recent venture, space tourism company, V Galactic. We can’t even write the V word in full, coz them filters are triggered, lol.

You see, Richard Branson didn’t invent the space tourism industry, but yesterday the company had its first day on the NYSE. It may not have been the first space tourism business, but it’s the first that has gone public.

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The company is edging ahead of rivals, SpaceX from Elon Musk and Blue Origin founded by Jeff Bezos. In fact, back in December 2018 it became the first of these companies to actually send passengers into space. Now it’s made its way to the stock exchange, once again surpassing its rivals!

Thumbs up to Sir Branson and his accomplishment!

PS: Do not worry Elon, you’re still our hero.


BRAIN TEASER ANSWER

“JUST ONE WORD.”


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