Deadly coronavirus hits e-comm supply chain in SE Asia: Chinese New Year holidays extended. Google & Microsoft bought harvested data of 435M users from Avast. The exact process DimNiko uses while scaling and still going from $40 to $22 CPA.

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E-COMMERCE

Coronavirus affecting e-comm supply chain in SE Asia

By now, most of you will be aware of the deadly new coronavirus outbreak in China, which has triggered a global contagion and put the fear into economies worldwide.

A lot of cities in China are shutting down public transport, which means a lot of workers won’t be able to make it to their work. China’s economy will undoubtedly be affected by this containment move.

Not only that, but in view of recent events they have restricted travel and extended the Lunar New Year holiday to try and limit the spread of the coronavirus.

Hence, as an e-commerce owner (especially if you are working with suppliers from South East Asia) you should expect some major delays in shipments even after the Chinese New Year holidays are over. 

As shared by Francois Jaffres in Ecom Empires Group, even if your suppliers are getting back to work, their upstream raw material suppliers might not be able to provide them with the materials needed for the production.

This means your suppliers might not be able to reach their suppliers. So, if they have not been responding to you, they’re either closed themselves or they don’t have an answer for you.

Keep a close eye on this as it might affect your supply chain, even if your primary supplier isn’t in the majorly affected areas.


SEO

Managing Crawl Budgets for large, content-heavy sites

How many of you are aware of Crawl Budget and how it can impact sites with a lot of pages?

Crawl Budget basically refers to the number of pages Googlebot can crawl and index for a website within a given timeframe.

Why does it matter? Well, if Google isn’t indexing some of your pages, they won’t rank in SERPs. So, if the number of pages exceeds your site’s crawl budget, you’re going to have pages on your site that aren’t indexed.

A few scenarios where this could possibly occur are:

  • For large sites with 10k+ pages, Google can have trouble finding all the pages at times.
  • If you recently added a bunch of pages, make sure you have the crawl budget to get them all indexed quickly.
  • A lot of redirects and chains also eat up the crawl budget.

Other factors that affect the crawl budget include:

  • On-site duplicate content.
  • Soft-error pages.
  • Low quality and spam content.
  • Multi-faceted navigations and URL parameters.
  • Hacked pages.

What can you do to avoid it?

+ Improve Site Speed: Enable compression, remove render-blocking JS, leverage browser caching and optimize images to allow Googlebot to visit and index all of your pages.

+ Simplify Site Structure: Use a layer-by-layer site structure, starting with the homepage, categories/tags and finally, the content pages. Use internal linking to guide crawlers.

+ Avoid Orphan Pages: As they have no direct connection to the web, with no internal or external links, Google has a tough time finding them.

+ Avoid Duplicate Content: Get rid of low quality content, implement canonical tags properly, noindex your category/tag pages, and limit URLs with parameters.

+ Remove Redirect Chains: Redirects with more than three hops are a problem for Googlebot. Use a log analyzer to find redirects and simplify them by pointing the first URL to the last one in the chain.

Well, for most sites, crawl budgets might not be a problem. However, if your sites experience any of the aforementioned scenarios, give this detailed post a good read.


SPONSORED

🎁 Media500 is giving away iPhones, Macbooks, MAC tickets and magic… MagicAdz that is! Here’s what you need to do.

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Do you have an account with Media500 already? If you don’t, sign up right here.

OK, now that you have an account, we can talk about all the goodies they are giving away to their affiliates.

First on the list of prizes are MagicAdz subscriptions. Yeah, that MagicAdz that unveils what Facebook campaigns real affiliates run like no other tool out there.

For 50FTDs you get one month of MagicAdz, for 100FTDs you get 6 months and for 150FTDs you get a full year of MagicAdz worth over $3k. And it’s a super useful tool that is probably gonna make you more than that every month.

Next, something for the gadget enthusiasts out there. Want the newest iPhone? A super powerful Macbook? Or you’re more of an Apple Watch guy or gal? Get in touch with your Media500 affiliate manager and ask them how many FTDs you have to send in February to get it.

Are you someone who is more into networking and parties? Then let Media500 hook you up with Moscow Affiliate Conference tickets. Join their squad with some fah-ree tickets and invitations to crazy side-events and parties that will take place in the white nights of Moscow in April 21-22, 2020. Just ask your affiliate manager for the details.

Will you just collect all prizes? Then hurry up and sign up to some of the best financial lead-gen offers affiliates can run this year.

They will have even crazier promos later in the year. Have you seen their Mini Cooper giveaway at Affiliate World Asia?


FACEBOOK

How to keep your CPAs in check while scaling: Consolidate

This case study shared by Monika Apostolidisz, a media buyer at Dim Niko’s agency, starts halfway through her campaign. Basically, she was scaling a video ad and spending $200k, but when the CPA increased to $40 she had to do something to recover.

And here’s where things start.

The video had already been squeezed, so it was time to test new creatives, all while increasing the budget and lowering CPA in order to keep scaling. Here’s how Monika proceeded.

Started another a TOF campaign: Only one ad set with $500 daily budget. The target was all relevant Interests, Interests Expansion and 10% Purchase LLA. As Monika said, it’s better to have a huge audience consolidated into one ad set, giving more room for the pixel to find the cheapest relevant conversions.

She only excluded Last 30-days Page Viewers and Last 180-days Purchases.

Ad level: Eight new videos and images, but with proven copies and headlines.

After 2 days, the CPA went down to $22, so they launched a new TOF campaign.

TOF campaign #2 structure:

4 ad sets: One with the previous campaign’s targeting, one hitting only Interests, one for LLA and another ad set with a broad audience.

Ad level: They took the best performing ads from the first TOF campaign, copying the posts’ IDs.

After another five days, the two new TOF camps outperformed the old ones. So, they turned the old ones off and raised the budget on the new camps.

MOF and BOF camps were doing well though. So, she once again consolidated the targeting here by using a more simplified structure.

MOF: Just three ad sets, with each one targeting Facebook Page engagers, Instagram Page engagers and Video Views. After three days this campaign outperformed the old one, with CPA going from $25 down to $19.

BOF: Same thing here. Launched a new campaign with just two ad sets hitting 30-days Page Views and 30-days Add To Carts. CPA dropped once again, coming from $20 down to $12.

That’s about it.

The juice of this post isIf your performance drops, try to consolidate the targeting into a single ad set. This will give more room for the algorithm to optimize. Then, find those cheaper conversions.

Cheers!


ROUNING UP THE STACK

  • COPYWRITING: Amazon mistakenly sent out their internal email template instead of the actual email to some of its AWS users. Check it to find out how they structure their emails.
  • E-COMMERCE: Yandex, Russia’s Google equivalent, stated it will start shipping groceries within 15 minutes in the city of Moscow. Wanna order some coffee while you read this?
  • SNAPCHAT: 13 tips to create a Snapchat Ads strategy. Some basic stuff, but also some very interesting points included.
  • SECURITY: As per this recent investigation, Avast has been harvesting the user data of its 435M users and selling it to third-parties including Google & Microsoft.

BRAIN TEASER

In London, many Underground tube stations have two escalators going up, but just one going down. Why?

You can find the solution by clicking here.


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Being top of the Forbes list doesn’t mean you can’t send n*des

Hey,

There are some issues that every one of us humans can have. And sometimes, more money just ain’t gonna cut it.

Let’s take what happened to Jeff Bezos lately.

His phone was hacked and some people got hold of his private messages and pictures, including some nudz that he allegedly sent to his girlfriend Lauren Sanchez.

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The pics were leaked when she sent these images to her brother.

Eventually, the pics ended up in the hands of the National Enquirer, and they attempted to blackmail Mr Bezos… But this guy has some very thick skin!

You can see that from this Medium post he wrote. Basically, he shared the very material that the publication used to threaten him.

AH AH AH!

Anyway… long story short, even billionaires send nudes!


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