Want to become the Doctor Strange of marketing on Facebook?
Use Facebook’s API.
We recently did a Deep Dive into fresh growth marketing tactics.
As part of that research, we took a look at Facebook Ads.
We noticed something odd
When you use Facebook’s standard interface for targeting, the platform won’t show you all user interest groups.
It’ll show larger ones, yes, but there are hidden interests that Facebook won’t show you.
To find these hidden interests, use Facebook’s API.
When you do, Facebook will show you interests you won’t find in the user interface.
Which brings us to a broader insight…
APIs often give you more capabilities than user-friendly interfaces.
Yes, they require some extra digging, but you’ll find gold nuggets that you may not find elsewhere.
And by the way… If you like uncovering fresh growth hacks, you might want to check out our Fresh Growth Hacks Deep Dive, where we uncovered dozens of fresh tactics that are working right now.
You can check out the preview here.
