Facebook F8 Conference cancelled due to coronavirus risk. Oliver Kenyon & Alex Fedotoff reveal 6-strategies that let you 10x the conversions on your e-comm store. Mandatory CBO postponed last minute?

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FACEBOOK

Get FB to give you the juicy traffic you want

We’re bringing you two tasty takeaways to sink your teeth into over the weekend, shared by Bogdan Alexandru Radu in the Facebook Ads Rockstars group.

He took on the campaigns of a fashion store, raising the ROAS of the campaigns to 7X, and bringing in $370k revenue.

Let’s look at some tips he shared:

The first one is to create Custom Events that track everything on the site. This allows you to really know how people are interacting with your product. You basically want to track mouse clicks, scrolls, reviews clicks, product image clicks, zoom in, size changes and anything else that’s important with specific events.

The second takeaway is a natural progression of the previous one: These Custom Events can be turned into campaign optimization objectives.

So, let’s say that you analyze your users’ behaviour and discover some repeating patterns that precede a purchase. You can now tell FB to send you this type of traffic based on the Custom Events you tracked.

So, if you find that people who change the size of a shirt always end up buying, you can optimize for this traffic.

You can leverage this into retargeting campaigns too. For example, you can target users that changed product size to L and write an ad with a message like “Only 3 L sized shirts remaining.”

That’s it. You can check the post to find more!

Stay granular, stay ROI-positive!


INSTRGRAM

Debunking Instagram’s algorithm in 2020

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Instagram recently shared some insights on how its algorithm works, but we found a much more detailed insight in this article.

What are the key factors that influence Instagram’s algorithm? Interest, relationship, timeliness, frequency, following and usage.

The algorithm tends to show you more from users that come from friends and family, and in general, people you love. Subsequently, the more natural interaction you get from your followers, the more they’ll see your posts because these interactions tell the algorithm that they “love” you.

The more you post the better: If you post content very often, it sends a signal to the algorithm that you’re a high quality account.

What’s the best posting frequency then? Sharing a lot of content is important, but the best frequency is the one you can maintain for a sustained period.

If you share tons of content over a long period of time, but then stop sharing so much, you’ll notice a drop in followers and engagement.

Usage time matters: The more time your users spend on the app, the higher the chance of Instagram showing them your posts. On the other hand, if a user doesn’t use the app very often, the algorithm will only show them the most relevant posts receiving the most engagement.

What influences the Stories Feed? Again, this is a matter of engagement. When a user opens the app, the first Stories they see will be from accounts they interact with the most.

These are just some tidbits. The post is pretty detailed, and if you’re into Instagram organic clicks, it’s probably something you want to check.


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So, if you want to run a promo with us in March, head over here and tell us what you need.

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SEO

Position 0, #1 spot or both: How Google updates changed Featured Snippets

Featured snippets have always been part of every SEO strategy as SEOs strive to grasp the coveted paragraph, list, or table results in SERPs.

However, over the last few years there have been several updates to Featured Snippets that affect which content is selected and how the snippets appear in the search results.

So, let’s try to sum up what and how these updates have changed the Featured Snippets landscape:

+ BERT update affected Featured Snippets in 70 Languages: Rolled out on December 9, 2019, BERT allowed Google to better understand complex queries, changing Featured Snippet content to allow for more accurate answers to user queries.

+ Bubble Refinement or Carousel Snippets are still highly prevalent: Launched in 2018, Carousel Snippets continue to be displayed for approximately 8.62% of queries which produce a Featured Snippet result.

+ Right sidebar Featured Snippets are on their way out: Quite a new development where Featured Snippets get displayed to the right sidebar of SERPs on desktop, adopting a similar look to Knowledge Panels.

+ TargetText functionality is applied to Featured Snippets: Again, a new development for Chrome in which a selected fragment of text on the page is highlighted with a yellow background.

The SEO community later discovered that Google’s TargetText functionality was also being applied to Featured Snippets, and that this feature works even for content hidden behind tabs.

+ The January 2020 Featured Snippet update: On Jan 23, 2020, Google announced de-duplication of search results, meaning that for any given query, a URL would appear either as the Featured Snippet or in the organic results, but not in both places.

This update made SEOs question whether targeting Featured Snippets is still a good strategy, or if they should stick to the traditional organic #1 spot.

There are also quite a few scenarios where you might want to opt out of Featured Snippets, and Google provides three options to do just that.

Check out this article for a detailed read into the world of Featured Snippets and how each update affected them.


ROUNDING UP THE STACK

  • FACEBOOK: With an update to its ToS, Facebook blocked mobile app advertisers from using device-level data.
  • CRO: Oliver Kenyon and Alex Fedotoff reveal six tips to 10x the conversions on your e-commerce stores.
  • INFLUENCERS: Another influencers’ list you’ll want to check, this time focusing on accounts in the fitness niche. Followers, engagement rates and emails included.
  • SEO: Google is testing a tool that allows you to test your pages in real time and see how Google can display your how-to pages on smart displays.
  • CBO: Today *should* be the day: CBO going global and becoming mandatory. Some advertisers are complaining about performance drops. Right before sending this email, we found this other update. We’re not sure how official it is, but long story short – the release date might have been postponed.
  • LINKEDIN:The social network for professionals has confirmed that it’s working on LinkedIn Stories and that they’ll be rolled out soon.
  • FACEBOOK: Due to the growing threat of the coronavirus, Facebook has cancelled its F8 Developer conference that was scheduled for May 6 and 7.

BRAIN TEASER

Two mothers and two daughters go to a pet store and buy three cats. Each female gets her own cat. How is this possible?

You can find the solution by clicking here.


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POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Bruce Wayne can have it, but The Joker can’t

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If you’re an Apple fan who is always rooting for the villain whenever you watch a movie, you’ll be disappointed with this.

As revealed by Rian Johnson, director of Knives Out and Star Wars: Episode VIII, Apple is pretty draconian about how its gadgets are portrayed in movies.

“I don’t know if I should say this or not but Apple lets you use iPhones in movies but bad guys cannot have iPhones on camera.

This is very pivotal if you’re ever watching a mystery movie. It’s going to screw me on the next mystery movie that I write.”

We’re not sure whether Apple does this for marketing reasons or if they just don’t want their gadgets compromising the safety of Gotham City… It’s probably the second one!

Well, if movies these days aren’t already predictable enough, you now have another revealing detail to look out for when trying to pinpoint the antagonist.

But hey, we’re not saying that only villains use Android…


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