Good morning.
Some people are allergic to cold temperatures. Others, to vibrations. One particularly unlucky group? Water. The human body contains, on average, 60% water. You do the math.
We’re just grateful our only known allergy is bad creative briefs.
The discovery and purchase are merging: ChatGPT, LinkedIn, and TikTok all want to close the deal
Three platforms decided the funnel was taking too long.
ChatGPT is cutting straight to the sale: You can now plug product feeds directly into ChatGPT, which auto-generates ads from existing names, images, and attributes.
How it works: Similar to Google Shopping’s feed model, but ads surface based on conversational intent rather than keywords.
You’ll set rules for which products to include, and the system runs from there. And product data is used to inform ChatGPT’s answers.
Worth watching as cost-per-click bidding and conversion tracking mature. Plus, cost-per-action models are reportedly on the way.
LinkedIn kisses the middleman goodbye: LinkedIn Premium Business subscribers can now add a paid consultation button straight to their profile.
It’ll take bookings, payments, and video calls without sending clients to a third-party tool.
For consultants and coaches, your network stops being an audience and starts being a client list. A big following used to mean reach. Now it can mean revenue.
Your Gen Z travel agent: TikTok GO now supports major travel partners, including Booking.com, Expedia, and Viator, letting you tag locations and drive bookings straight from your posts.
With close to half of US consumers using TikTok as a search engine, travel brands that treat it as a brand awareness play are missing a direct booking channel that’s already open.
Just in: Instagram’s per-slide captions, Whop’s ad tools, and Meta’s AI that buys for your customers
They say a picture is worth a thousand words, but sometimes words are pretty helpful.
A story per slide: Instagram is testing per-slide captions for carousel posts, meaning each image or video can carry its own text instead of sharing one caption block.
Think of the opportunities. Product showcases where each slide calls out a different feature, or tutorials where every step gets its own label.
Carousels already pull around 12% more engagement than other post types, and this makes them work harder.
Can we get a whoop whoop? Whop just launched Whop Ads, a Meta-integrated ad product that lets its over 40,000 monthly earners run campaigns directly from their Whop dashboard.
It’s built on data from 22M buyers and unlocks tools usually locked behind an agency relationship, prioritized bidding, higher spend limits, and direct platform support.
Your next customer might be talking to C3PO: Meta is building an agentic AI assistant called Hatch that books, researches, and buys on behalf of users across its platforms.
It takes action rather than sitting there waiting to be asked like any old droid. A dedicated AI shopping assistant could also land inside Instagram by the end of 2026.
Start thinking now about whether your listings and content are readable to an AI. But you’re probably on it already.
Your creator program is only as good as the system behind it
If your team is managing UGC in spreadsheets, tracking addresses, chasing creators over DM, manually logging payments – you’re not running a program. You’re running a headache.
Insense is the self-serve platform built to replace that stack.
One place to receive creator matches from 80,000+ vetted profiles, brief templates, ship product via Shopify, automated contracts and payments, and own full lifetime content usage rights.
Trusted by Quince, Monster Energy, Paysend, and 3,500+ brands worldwide.
Brands using Insense save 40+ hours a month and get first creator applications within 48 hours.
Book a free strategy call by May 29 and get $200 platform credit towards your first campaign.
A step-by-step guide to test your paid social’s impact on PPC
Sometimes, your paid social dashboard might look sad.
But that doesn’t always mean that it’s sad. Maybe, just maybe, you’re measuring it wrong.
Brad Geddes lays out a practical framework for measuring how paid social influences other channels in ways platform dashboards never show you.
The core idea: Social exposure drives behavior elsewhere.
More brand impressions mean more branded searches, higher CTRs, and better conversion rates across the board. Here’s how to set it up.
Step 1: Determine your hypothesis. Increasing social spend lifts branded search volume and improves PPC click-through rates.
The logic holds up. More brand exposure means more branded searches. More branded searches mean higher CTRs, even on non-brand terms.
Step 2: The test. A geographic split is your cleanest setup. Increase social spend in select regions, keep others flat, and then compare PPC performance across the two groups.
Simple, but the execution has landmines. Sponsored sports teams, regional TV buys, and commuter-heavy metros can all contaminate your control group.
Chicago and Philadelphia make a better pair than New York City and New Jersey. Know your geography.
Budget is an easy thing to forget. If your test succeeds and demand rises, you need PPC headroom to capture it. Check impression share lost to budget before you launch.
Step 3: The measurement. At a minimum, compare platform-level data across your regions. Advanced setups measure touchpoint overlap, attribution models, and cross-channel conversion paths.
One real-world example: a company paused social across all platforms. The result was a dramatic drop in conversions, even where individual channel metrics looked stable.
Step 4: Evaluation beyond the test criteria: The sniff test is real. If results look too dramatic, trust that instinct. External variables can hijack even well-designed tests.
Results vary wildly by company. Some see a clear lift. Others see nothing. That’s exactly why you run the test yourself.
See how Meta, Google, and AWS are actually using AI in 2026 — for free
We’re co-hosting AI Skills Conf, a free virtual conference where speakers from Meta, Google, AWS, Scale AI, and Bolt show you what’s actually working in 2026.
A taste of the agenda:
- Build your AI Chief of Staff from scratch — memory, projects, and daily briefs
- The 2026 AI tool stack for founders and small-business owners, the panel we’re moderating
- AI ROI reality check: which use cases are delivering business value
Lineup: Paide Bailey from DeepMind, Frantz Lohier from AWS, Stuart Clark from Spotify, and more!
What’s the secret ingredient of high performing content?
Success in the content kitchen is more about ingredients than luck.
If you’re looking to spice things up, you might want to look at what’s actually working:
Content relevance and quality are undisputed, with 65% of marketers citing them as the top factors for improvement. Other heavy hitters include:
- Team skills and capabilities (53%): Better talent leads to better output. which content to produce, for whom, and at what stage of the buying journey.
- Alignment with sales (45%): Closing the gap between “helpful info” and “closing deals”.
- Technology and tools (43%): Leveraging the right stack to streamline efforts.
Interestingly, marketers rank budget allocation (20%) and market conditions (16%) much lower, making us think internal execution still tops external factors.
The Crew’s Take: Effectiveness is an inside job. High-performing teams focus on the “how” (skills) and the “who” (sales alignment) rather than just waiting for a bigger budget or better market weather.
First, set up a monthly sync between your content and sales teams. Use “closed-lost” data to identify content gaps that could have helped overcome prospect objections.
AI EDUCATION: ChatGPT, Claude, Gemini, Midjourney… So many names, but what’s actually useful for you in your work? There’s a newsletter called The Deep View that exists to sift through all the noise and get you up to speed on what’s actionable with AI products, and it’s free. Join 512,000+ subscribers with one click and let AI empower you.*
META: What are you looking at? Point your camera at anything and the updated Meta AI app will tell you. A new Voice mode powered by Muse Spark lets you interrupt, switch topics, or change languages mid-chat. A reminder that search is no longer just text.
TIKTOK: Trending sounds, no legal stress. The Commercial Music Library now holds 1.5M tracks, including label-signed artists. So rights holders earn a cut every time a track gets used and some are pulling six figures. If your content sounds good, it now has a legal leg to stand on.
GOOGLE: A new partnership brought Ultra HDR, video stabilization, and Night Sight to Instagram on Android 17 flagship devices. The full upload pipeline got a tune-up too, with tests suggesting Android video now matches the competition.
TIKTOK: A new counterfeit protection program called TikTok Real draws on insights from over 300 IP experts to give brands inside TikTok Shop better detection tools and faster takedown options. With $467B in fake goods circulating each year, in-stream shopping only works when buyers feel safe.
*This is a sponsored post.
It’s raining at midnight, but the forecast for tomorrow and the next day is clear. Will there be sunny weather in 48 hours?
You can find the answer here.
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