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Bluesky goes long, TikTok Shop expands in Europe, and Reddit teams up with Shopify
For long-form content, the (Blue)sky’s the limit.
Bringing blogging back? Through Bluesky’s Standard.site integration, you can now distribute long-form content across its network of 44.5M users.
Each piece of content surfaces as a link card inside the app, so readers can find your work without leaving the platform.
The biggest draw? Open protocol. Bluesky lets your content flow freely across any compatible app in the network. That’s fewer obstacles you’re having to scramble over.
Keep the Euro ball rolling: TikTok Shop launches in Austria, Belgium, the Netherlands, and Poland on June 15, bringing its in-app commerce model to four new European markets.
Since going live across France, Germany, Italy, Spain, and Ireland, TikTok Shop has clocked triple-digit sales growth and pulled in more than 100,000 European businesses as sellers.
That’s shoppable videos, livestreams, and a creator affiliate network, all in one spot. So if you’re selling to a European audience, that’s a pretty tight funnel.
Reddit and Shopify buddying up: The platforms’ new integration lets you set up pixels, sync your product catalog, and launch campaigns without touching a line of code.
Reddit draws 493M weekly active users, and shopping-focused conversations on the platform have climbed 40% year on year.
AI chatbots are pulling Reddit threads more often when recommending products, which means an active presence now could pay off later.
Google’s core update is still rolling, lead tracking gets smarter, AI Max adds branded search control
Google’s May 2026 core update threw your rankings on a rollercoaster.
Buckle up: Rolling out from May 21st, it triggered two waves of volatility before a third spike last weekend hinted the ride is nearly over.
Google called it a routine relevance update. Two weeks of turbulence beg to differ.
And big Google is always watching: A new lead management dashboard tracks every lead through the funnel.
That includes total leads, new leads, qualified leads, lost leads, lead status, and progression through the funnel. It then feeds quality signals straight back into your bidding.
Meaning, your campaigns can stop optimising for tyre-kickers and start chasing leads that close.
Full send, VIPs, or a welcome mat: A branded search control has appeared in AI Max, letting you choose between all searches, controlled brand targeting, or unbranded only.
The unbranded option is one to keep your eye on. It makes sure AI Max hunts for new customers instead of poaching conversions your brand campaign already owns.
It hasn’t rolled out globally yet, but check your account settings now.
Your competitor just replied. You’re still typing.
A lead comes in on Instagram. Another on Messenger. Three more on SMS.
Your team is switching tabs, copy-pasting the same five answers, losing context between conversations — while hot leads go cold waiting for a response that’s already 4 hours late.
And at 2am? Nobody’s there at all.
That’s not a people problem. It’s a process problem.
Wati brings every customer conversation — Instagram DM, Facebook Messenger, Tiktok, WhatsApp, SMS, RCS, and web chat — into one AI-powered inbox. The moment a message comes in, AI-powered automations respond instantly, identify what the customer needs, and route it to the right person. 24 hours a day.
Your team stops firefighting. Your leads stop waiting. Your pipeline starts moving.
How teams use AI in B2B marketing?
Most B2B marketers treat AI like a gym membership: use it now and then, without any real plan, and hope for the best.
So what’s happening beneath the B2B AI hype? Tarek Reslan combined behavioral data, Reddit sentiment analysis, and a direct survey of B2B marketers to find out.
Content production dominates AI workflows. 75% of respondents use it for emails, landing pages, social copy, and ad creative.
That part wasn’t surprising. What’s surprising is how the best marketers are doing it. Top performers have built persistent brand context, custom GPTs, and layered review systems.
The “paste a brief, get a draft” AI-ers are still having to make several edits. Infrastructure-minded marketers are compounding quality across their whole organisations.
Why AI agents for marketers are becoming the next priority: When asked which AI skill they’d most want to master overnight, 42% of respondents said building agents.
Why this matters: Agents represent a fundamentally different relationship with AI. They act across multiple steps on your behalf, rather than responding to a single input.
Meanwhile, 24% want reliable data analysis, and 18% want to fix AI’s chronic brand voice problem. If we read “actually” or “gap” one more time…
The Crew’s take: The most-wanted skill is also the one where proficiency is lowest.
Cost and company resistance aren’t the main barriers. 43% simply don’t have enough time to learn properly. While 24% don’t know which skills are even worth learning.
The bottom line: These barriers are solvable. Marketers aren’t unmotivated, but they need a clear signal about where their limited hours compound. That sounds too close to home…
Discover the hidden triggers behind your customers’ behavior
Ever feel like you’re guessing your way through marketing?
You won’t feel that way when you know the psychological “levers” that influence people’s decisions.
Our Psychology of Marketing newsletter reveals insights that help you:
- Connect with your customers on a near-psychic level.
- Discover what forces shape their buying decisions.
- Reduce friction in customer actions.
You’ll get one psychological effect paired with three actionable tactics every Thursday.
Want an unfair marketing advantage?
How many viewers will tune in to the 2026 World Cup?
Here’s a stat that should make every marketer pause: 70% of people say they don’t plan to watch any World Cup content at all.
Only 10% plan to watch most or all matches. A further 12% plan to watch some, and 9% will catch highlights only.
That’s a total engaged audience of just 31%. Less than a third of the population.
So should you panic? Not quite. The World Cup still delivers the largest simultaneous audiences in the history of television.
That 31% represents hundreds of millions of highly engaged, emotionally invested viewers worldwide.
And the 70% who “don’t plan to watch” will still encounter World Cup content inescapably: through social media, news, conversations, and ambient screens.
Stop optimizing for reach alone. A smaller, deeply engaged audience during a World Cup is worth far more than a passive mass audience on an average Tuesday.
The 31% who are tuned in are primed to spend, share, and remember.
What you should do: Audience quality beats audience size during major sporting events. Build campaigns that reward the passionate core.
They’ll amplify your message to the 70% who claim they’re not watching.
How to get more tips like this? Become a Stacked Marketer Pro member.
AI EDUCATION: ChatGPT, Claude, Gemini, Midjourney… So many names, but what’s actually useful for you in your work? There’s a newsletter called The Deep View that exists to sift through all the noise and get you up to speed on what’s actionable with AI products, and it’s free. Join 765,000+ subscribers with one click and let AI empower you.*
GOOGLE: Two new Gemini models landed this week. Omni lets you edit videos through conversation, while 3.5 Flash now runs Search, the Gemini app, and a new 24/7 personal agent called Gemini Spark. Good to know the products your audience uses.
META: The FIFA World Cup kicks off on June 11th, and Meta is getting its house in order across all apps. New protections target ticket scams, fake rentals, and player harassment, while AI already caught 74% of hateful content last quarter. Sounds like a cleaner environment to play in.
SNAPCHAT: And there is more World Cup opportunity to go around. Snapchat is making a real push as a sports marketing platform, with AR hitting 110M users at the Winter Olympics and nearly 2B engagements on Super Bowl Sunday. World Cup Bitmoji jerseys are already lined up, so if sports fans are your people, show up here.
*This is a sponsored post.
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