Happy hump day.
Someone told us that today is the National Flip Flop Day.
Okay, who petitioned for that? But on the other hand, if that’s a sign of the day you’re going to have… it can’t be bad. Flip flops are the unofficial mascot of low-effort confidence, aren’t they?
Anyway, may you walk into today’s newsletter with that same energy.
Know your global customer, go deeper than AI, tighten your ad data, and more
You better get your coffee ready. There’s a lot of Google news coming up…
Hola, Guten Tag, konnichiwa: Google’s AI Mode has reached 1B monthly users and is already live across multiple countries and languages.
International audiences are already searching this way; the rollout just made it official. This makes it easier to create content that expands to your overseas customers.
AI Search hates small talk: At Google Marketing Live, SVP Nick Fox said AI will handle the easy answers.
Meaning, your job is to go “one or two levels deeper” with firsthand experience, original reporting, and real human perspective.
On that note, Google is actively deprioritizing content AI can replicate. So it may be time to invest in genuine expertise and original insight and gain some advantage.
And for Google Ads, conversions aren’t the only headline: You can optimize them for other business outcomes like lead qualification, creative generation, and predictive measurement.
And we know by now, the less quality data you feed in, the more Google optimizes toward the wrong thing. Tighten your CRM integration and offline conversion tracking now.
Hover over a Shopping ad, and it grows: Google is testing ads that expand on mouseover.
If you’re in a visually competitive category, stronger cut-through in the results page could matter. Worth watching closely if you sell products where appearance drives the click.
Like a K-Pop label, Google’s made a supergroup: Display Ads inside Demand Gen puts 2M sites, videos, apps, YouTube, Discover, Gmail, and Maps into one location.
Early data shows advertisers who add Google Display Network to Demand Gen campaigns see a 9.5% average ROI increase. If you haven’t already, now is a good time to test the migration.
Meta wants your Q&As, Reddit is powering AI answers, and X is improving incentives for original creators
Perhaps the most valuable thing on the internet isn’t your product, but the conversations people have about it…
…At least it is for AI: We mentioned Forum the other day, but as it turns out, the motivation behind Meta’s new app is generating vetted Q&A content that fuels AI models.
It’s essentially Meta’s attempt to build a Reddit, right? A space where people ask real questions and get real, upvoted answers that AI chatbots can reference.
And speaking of forums: Reddit’s CEO says LLMs literally couldn’t exist without it. Hmm…
Reddit is one of the most cited platforms across all AI models, and the company now charges AI firms to access that data. Those who don’t pay get sued.
Discussions about your brand on Reddit have a real shot at surfacing in AI answers. That’s a new kind of SEO driven by authentic community engagement, not keyword stuffing.
Credit where the data’s cleaner: X is now pushing impressions toward original creators, rewarding them while tidying up the content stream feeding Grok.
If you’re repurposing content on X without adding value, your reach is about to shrink. Make it original, or make it a quote post with genuine commentary.
You know UGC works for you. Now build the machine.
You know creator content works for your brand. The challenge now isn’t whether to do it; it’s how to do it at volume without the process falling apart.
Insense is the self-serve platform for DTC brands that have outgrown manual UGC.
Source from 80,000+ vetted creators, run multiple campaigns in parallel, automate contracts and payments via Shopify integration, and receive content in 14 days; with full lifetime usage rights included.
Trusted by SmileSet, Paysend, Bending Spoons, Quince, Monster Energy, and 3,500+ brands using Insense to turn what works into a repeatable production system.
Book a free strategy call by June 5th and get $200 platform credit towards your first campaign.
What is share of voice and how to measure it
Your analytics dashboard is tracking clicks.
But it’s blind to every conversation where buyers chose your competitor instead of you.
Shreelekha Singh breaks down why traffic data alone gives you an incomplete picture of your brand’s visibility.
Your analytics don’t show a Reddit thread where buyers compare solutions with your brand not listed. Or the AI-generated answer that recommended your competitor.
That invisible lost ground is exactly what share of voice (SoV) measures.
Why it matters: SoV tracks your brand’s visibility relative to competitors across every channel where buyers actually research: Organic search, AI tools, review sites, and communities.
Think of it as the percentage of the category conversation you own.
Search is the right place to start. It’s where buyers with the highest purchase intent show up, and it’s the most measurable channel competitively.
Also, think of it as two separate instances:
- Traditional SoV calculates your share of organic traffic across a tracked keyword set.
- AI SoV measures how often LLMs like ChatGPT, Perplexity, or Google AI Mode mention your brand when answering category questions.
But they don’t always align. You can dominate organic rankings but still lose AI visibility if LLMs don’t find your content credible. And a brand with strong, citable content can quietly win AI SoV without ranking highly in traditional search.
Our take: AI SoV is where early movers will quietly build a compounding advantage.
The prompt library step is particularly underrated. Pulling real questions from Reddit threads and G2 alternatives pages gives you the exact language buyers use when querying AI tools.
The bottom line: High SoV in a declining or low-intent cluster is a vanity metric.
The goal is visibility where buyers are actually reaching for their wallets, decision-stage queries, comparison pages, and AI responses that mention your category.
Discover the hidden triggers behind your customers’ behavior
Ever feel like you’re guessing your way through marketing?
You won’t feel that way when you know the psychological “levers” that influence people’s decisions.
Our Psychology of Marketing newsletter reveals insights that help you:
- Connect with your customers on a near-psychic level.
- Discover what forces shape their buying decisions.
- Reduce friction in customer actions.
You’ll get one psychological effect paired with three actionable tactics every Thursday.
Want an unfair marketing advantage?
The brands fans remember after the World Cup
The World Cup has all but started.
And advertisers know this is the period where you can score the easiest goals. Marketing-wise.
Our first World Cup insight: Fans remember two things. The goals and what they were eating when they went in.
The match-day staples: Food/snacks (38%) and alcoholic beverages (33%) completely dominate fan recall. It turns out what people consume while watching the match is what sticks in their brains.
Automotive (27%) and finance/banking (21%) are in the middle of the pack. They manage to hold their own, likely due to massive, historical sponsorship budgets.
Industries like telecom (16%), personal care (16%), and fashion (16%) fail to register, blending right into the digital pitch background.
Our take: Fans are in a high-emotion, low-attention state.
Brands that integrate seamlessly into the ritual of watching football—what you wear, drink, or drive—win the mental real estate. Everything else is just expensive background noise.
If your product isn’t a natural match-day staple, don’t force a generic sports ad. Instead, pivot your campaign to focus on the human lifestyle, fan subcultures, or the emotional highs and lows of the tournament itself.
AI MARKETING: With new AI product updates and releases dropping almost daily, it’s impossible to track everything… or know what you should dig into. The Deep View summarizes the absolute must-know AI news in a fun and informative 5-minute read. Join 500,000+ subscribers for free daily updates.*
OPENAI: A pay-per-action model and ad pixel tracking are coming to ChatGPT, with conversion-focused formats aimed at small businesses like dry cleaners and appointment services. This puts OpenAI in direct competition with Google and Meta for budgets.
BING: Microsoft went public with an AI-powered overhaul of Bing Image Search. The new opt-in experience ditches the chaotic grid in favour of AI-grouped categories with summaries, which makes browsing a lot less painful. You need to click “New Version” to unlock it.
GOOGLE: Business Profile rejection emails got a much-needed upgrade. Instead of the vague “your edit was rejected” dead end, Google now explains exactly which edits were removed and links to the relevant guidelines. For local listings, that means less guessing and faster fixes.
GOOGLE: The gap between a site losing its index and vanishing from AIOs is no more? SEO expert Glenn Gabe confirmed that manual action penalties now wipe a site from all Google surfaces. If you track penalties, there’s no need to watch for ghost appearances in AI results.
YOUTUBE: A new Unique Reach metric for CTV co-viewing is here, using predictive modelling validated against Nielsen to estimate how many people watched a single stream. The key word is estimate, so treat these numbers as directional rather than gospel.
*This is a sponsored post.
Interested in advertising in one of our newsletters?
Connect with over 100,000 of the world’s best marketers who read a newsletter by Stacked Marketer.
