Happy Friday.
Do you want to continue getting our newsletter? Then please click this link so we know you’re still here.
Since Apple Mail’s update, we can’t know for certain if it’s you or Apple opening our newsletter, and we don’t want to clog your inbox.
… And we’re regularly told by those that get caught in our list cleanup that they want to continue receiving these newsletters, so we think it’s good to give you a head’s up right here in the intro.
So just click this link and you’re set!
Meta goes all-in on AI, from creator tools to content review
Skynet, but make it a marketing stack.
Lights, camera, comeback: Creator Studio returns as an AI app that lines up your daily priorities, tracks your goals, and drafts comment replies in your voice.
You stay authentic, you save time, and you approve everything before it posts. It’s in early access now, so hop on the waitlist for first dibs.
Up to ten, let AI do the rest: Meta’s new multi-media ads let you upload up to ten images and videos into a single ad.
Meta’s system then spins up multiple variants and serves the winners across placements.
Worth a test, since Meta reports average revenue per ad up 25% since 2022.
Less waiting, more booking: Facebook Lead Ads Instant Forms now let service-based marketers book appointments straight from the form.
After a lead hits submit, a calendar widget loads right on the Thank You page. No redirects or re-entering details, meaning leads book in a couple of taps. At peak intent.
Also, the robots are reviewing now: Meta plans to have AI handle 90% of content and ad review by the end of 2026, up from 50% today.
That means faster approvals, but also more of your fate resting on a machine’s judgment. Faster moderation sounds great, but recent exploits show the risks…
In one, an AI support bot got talked into handing verification codes to attackers, no coding required, exposing 20,000 accounts…
Keep one human eye on the bots before they decide to run the place.
Demand Gen glow-up, agency tools, an AI Overviews escape hatch, and a fresh spam update
It’s patch day, and Google’s changelog reads longer than the update you keep snoozing.
Demand Gen got a makeover: It can now reshape your video from vertical to square to landscape, so one upload fits every placement.
Gemini will also recommend ways to sharpen your YouTube creative, and new insights will show whether customers are coming through app installs.
Display campaigns move into Demand Gen this month, so prep yours now.
Agencies, your access headaches are over: Google’s new Merchant Center roles link clients to the agency itself rather than single users.
New Agency Admin and Standard roles, plus custom labels, let you manage access in bulk and lock things down tighter.
Onboarding and offboarding just got way less fiddly, and large client portfolios scale far more easily.
Not everyone loves the robots: Google is testing a “web only” button in AI Overviews that drops you straight into plain results, no AI attached.
One tap gets you classic search, just those blue links. Call it a nod to searchers who still want them, and a reminder that AI Overviews aren’t where everyone wants to land.
Spring cleaning, summer edition: Google rolled out the June 2026 spam update worldwide, across every language.
It targets sites gaming the rankings with manipulative tricks. If you’re playing it straight, you should be fine. Still, it’s a good moment to revisit Google’s spam policies.
The rollout should wrap in a few days, so any ranking shifts will surface fast.
The influencer marketing platform built for brands & agencies
With MightyScout, track every influencer campaign in one place — auto-capture every post and Story before it expires, find and vet creators, send outreach, ship products, and pull reports in minutes. No more midnight screenshotting or spreadsheets.
Most influencer tools were built for one campaign at a time. For brands with serious creator or UGC programs — or agencies juggling multiple clients — MightyScout replaces the whole stack.
- Never miss a post or Story: auto-captured across every platform, saved before it expires
- Report in minutes: ROI-ready, white-label exports
- Built for scale: agencies manage every client under one account
“It would take 10 people to do the work if we didn’t have MightyScout. I would have quit my job if we hadn’t gotten this tool.”
Saving teams 40+ hours a month. Rated 4.7 on G2 & Capterra. Starting at $99/mo.
What is query fan-out and how does it work?
Your content can top Google’s first page and still be invisible to ChatGPT.
Annoying, right?
The reason it happens is a new magic word called “query fan-out,” and Backlinko recently released a guide that might help you understand what it is.
You can win and lose at the same time. When someone asks an LLM a question, it doesn’t grab the best-ranking page. It runs related sub-queries behind the scenes, then synthesizes the answers into one response.
A search for “best toothbrush” spawns sub-queries on sensitive gums, brand comparisons, and price. You either show up across them, or you don’t.
Why this matters: Position barely registers. ChatGPT cites pages ranking 21st or lower nearly 90% of the time, per a Semrush study.
Perplexity and Google AI show the same pattern. Retrievability is what gets you into the answer.
Know this: AI pulls passages, not pages. It scans your content and lifts the exact chunk that resolves a query, so placement matters enormously.
The data agrees. Roughly 44% of ChatGPT citations come from the first 30% of a page, per Kevin Indig’s review of 1.2M responses.
Front-load your answers. Bury them, and you lose.
Keywords are out. You’re now competing across an entire topic.
Broad, well-connected coverage wins here. Think pillar pages and topic clusters that map a subject completely, rather than one page chasing one keyword.
What we think: The funnel just collapsed. AI folds everything, awareness, consideration, and decision, into one answer.
One high-intent question triggers fan-out, pulling context, comparisons, and decision-level specifics at once.
So your content has to work across the full journey, not just your target stage.
High rankings won’t butter your crumpet anymore. Covering the questions your audience actually asks, in extractable form, will.
Most social media content is a waste of time.
Most teams already know something is off. Posts go out, metrics look fine, but nothing connects to real results.
Agorapulse surveyed hundreds of social media professionals and found the same frustration across the board: too much content, not enough impact.
Their ebook gives you a framework to fix that, which formats drain your budget, what your audience actually responds to, and how to rebuild your strategy around outcomes instead of output.
What’s the general opinion on AI tools?
It might’ve been a science fiction curiosity a few years ago.
But by now most people have started viewing AI as the Robin to their Batman.
AI is in its side-kick era, where 39% of users see it as such. This also suggests that it’s used to augment daily tasks rather than replace them.
Then we have 26% who already see AI as a new kind of search engine, which is a significant jump for a technology that only went mainstream a few years ago.
Interestingly, only 11% use it as a source of advice or a creative partner, showing that while we trust AI to find things, we’re still a bit picky about its “opinions”.
We’re definitely in the middle of a massive rebranding of Search. If your marketing doesn’t provide “answers” that a sidekick can easily pass along, they’re missing the caped crusader entirely.
Shift your SEO focus from keywords to conversational answers. Structure your data so that an AI “assistant” can easily summarize your value proposition in a single sentence.
AI MARKETING: The Deep View gives you the AI context in five minutes a day: what changed, why it matters, and what to watch next. It is built for people who need signal, not another feed to manage. Free, clear, and trusted by 700,000+ readers at Google, Meta, Microsoft, and beyond. Subscribe here. *
YOUTUBE: Shorts is shifting gears. You get Clear Screen mode, double-speed playback, and tap-to-mute. Thumbs-up turns into a heart, and dislike disappears, now swapped for “Not Interested” controls. Sentiment signals are changing, so adjust how you read audience mood.
LINKEDIN: Premium just leveled up. Apply Assistant finds your best-match roles, fills in details, and writes cover letters with AI. And, recruiters can’t tell whether a robot did the typing. Great for job hunters, but talent teams now face a flood of polished applications.
LINKEDIN: Some users now see topic-focused feeds beside their usual one, pulling in industry news and trending stories. For now, it’s only Cannes Lions attendees, but reactions look good, hinting at a wider launch. Prep content for niche feeds that reward sharp focus.
YOUTUBE: Round two of the Shorts shake-up brings one heart in place of thumbs-up and dislike, plus 2x playback and overlay-free Clear Screen. Dislike data freezes at June’s end, so dust off your measurement playbook and find fresh ways to judge how Shorts perform.
YOUTUBE: Studio finally makes sense. A redesigned Content tab folds alerts into one color-coded Notices column, adds an estimated revenue display, and flags monetization, copyright, and strike issues on an Account Status page. However, it’s mobile-only for now.
*This is a sponsored post.
Interested in advertising in one of our newsletters?
Connect with over 100,000 of the world’s best marketers who read a newsletter by Stacked Marketer.
