📺 TV Reels.

Your Reels now play on Google TV, replying to Threads comments boosts your engagement, and Pinterest explains what parents want to see

Is bigger better?

Your Reels are about to find out: The Instagram for TV app just landed on Google TV devices in the US.

Reels auto-play by category, like comedy, lifestyle, or music, in a lean-back, high-attention environment.

TV viewers are less likely to be multitasking than mobile users, which means higher attention and more time spent with your content.

Think about whether your Reels hold up at 55 inches.

Don’t leave your comments on read: A Buffer analysis of over 128,000 posts found that replying to comments drives a 42% engagement boost, the highest lift across any major platform.

Each reply signals to the algorithm that a conversation is worth amplifying.

Posting frequency matters less than engagement quality on Threads. Showing up in the comments will consistently outperform a one-way conversation.

Mother knows best: Pinterest’s new Parenting Trend Report breaks down seven key trends that show what parents are actively searching for.

For example, searches for “screen free activities” are up 200% YoY, with “no phone summer” surging 340%. That’s a content brief right there.

Pinterest Trends lets you match these insights to keyword-level data so you know not just what parents want, but when they’re ready to buy it.

A Klaviyo integration helps you launch more timely campaigns, while a Wix integration makes booking easier for your clients

Valentine’s Day was a little while ago now, but that’s not stopping these companies from uniting.

Finishing each other’s sentences: Google and Klaviyo just partnered to replace set-it-and-forget-it campaigns with ones that fire automatically based on what your customers are actually doing on Google, right now.

Every interaction feeds back into a trusted customer profile, powered by Klaviyo’s platform.

Customer intent signals from Google can now trigger personalized actions inside Klaviyo in real time, across ads, messaging, and AI touchpoints.

That means less guesswork, more relevance, and campaigns that actually respond to what your audience is doing, not just what they did last quarter.

And with roughly 70% of consumers now trusting AI agents to shop for them, the question isn’t whether to feed these systems good data. It’s whether you’re doing it before your competitors are.

Another blossoming romance: Wix Bookings now surfaces your services, pricing, and availability inside Google Search and Maps with its new integration.

And soon AI Mode too, so clients can book from the results page before they’ve even visited your site.

Someone searching ‘haircut near me’ isn’t browsing; they’re ready to book. Every extra click between them and you could be a conversion you’re handing to someone else.

Right now it’s Beauty-focused, with more verticals on the way.

If you run a service business on Wix, sort your Google Business Profile connection today. Future-you, with a full calendar, will thank you.

Find your perfect influencers in 48hrs, who actually follow the brief!

Fact: High-performing UGC starts with creator-brand alignment: that’s especially important when tapping into European markets, where you need country and language native creators.

Problem: But how to find these creators?

Solution: Insense.

It’s your all-in-one UGC and influencer marketing solution, used by brands like HelloFresh, Glovo, and Huel to source multi-lingual UGC from European creators that actually performs.

With Insense, you’ll get:

• Applications from vetted creators in under 48 hours
• Access to 75,500+ creators across 35+ countries
• Both edited + raw with lifetime usage rights, in 14 days
• Campaign flexibility from product seeding to TikTok Shop and Meta Partnership Ads

Results?

• Quip saw 85% influencer activation with product seeding
• Revolut partnered with 140+ creators, for 350+ UGC assets
• Maty’s Health saw 12x reach with TikTok Spark Ads

Book a free strategy call by March 6th to get $200 for your first campaign.

Don’t overestimate customer satisfaction

While you’re busy celebrating other wins, don’t let customers slip out the back door.

Based on Science Says’ analysis of 70,000 customer surveys and 1,068 manager responses, it’s clear that most leadership teams are remarkably bad at reading the room.

The 15% CMO dividend: Before you even look at your data, look at your organisation. Firms with a Chief Marketing Officer perform about 15% better than those without one.

Having a dedicated customer advocate at the top level creates a closer relationship with those people, with very real consequences for the bottom line.

The “everything is fine” filter: Managers consistently overestimate customer satisfaction by about 4.1% and repurchase intentions by nearly 5%.

People are naturally prone to being overly optimistic about their own performance and less harsh about negative consequences.

Even when the data is sitting right in front of us, we tend to interpret it through a lens of “we’re doing great.”

Are you looking in the right place? If you think your complaint volume is low, you’re likely missing a huge chunk of the picture.

The research shows managers underestimate the number of customers who have raised complaints by a staggering 30%.

Just because your inbox isn’t overflowing doesn’t mean your clients are happy; it might just mean they’ve given up on you and are looking for the exit.

And you might not just be wrong about how happy your customers are; you might be wrong about why they stay.

Managers underestimate the impact of quality on satisfaction by over 31% and on perceived value by a massive 65%.

Don’t get distracted by flashy features or marketing gimmicks while your customer is simply looking for a product that works.

To stop the churn, you need to stop grading our own homework. Use a mix of qualitative chats and quantitative data, like NPS scores, to keep things objective.

Whether it’s anonymous questionnaires or informal check-ins during meetings, you need various channels to catch the sentiment you’re currently ignoring.

Don’t just trust your gut. It’s biased.

The ultimate cheat sheet for dominating the inbox

Stop guessing what works in email marketing. We crunched the numbers on billions of emails to separate fact from fiction and create the definitive playbook for modern marketers.

The Big Email Marketing Data Story is packed with actionable insights based on hard data.

Inside this exclusive report, we reveal:

• The exact psychological triggers that beat standard CTAs (like why urgency at 21.4% outperforms direct offers).
• The truth about the Gmail Promotions tab—and why 25% of users never check it.
• The single highest-converting automation flow that turns 58.26% of clickers into customers.

Get all the data-driven insights you need to win right here.

Where can AI be the most helpful in search?

AI is quickly becoming the ultimate personal shopper.

It helps users skip the endless scrolling and get straight to the best deals without the headache of manual comparison. Here’s what they say:

When money is on the line, AI is used as a precision tool for finding the best prices or deals (56%).

This efficiency extends into the research phase, where 54% of people use it for product comparisons and 48% rely on it to summarize those long-winded review sections.

The modern buyer might be less interested in reading every single 1-star review and more interested in the AI spitting out the curated opinion.

Furthermore, nearly half of users are utilizing AI to decipher product specifications, which shifts the power dynamic from emotional marketing to data-driven shopping.

If an AI can explain a technical feature better than your landing page can, the user is going to stay in the chat interface rather than clicking through to your site.

AI is killing friction. It takes the most annoying parts of online shopping like review mining or bargain hunting, and turns them into a three-second chat.

Make your product data as “scrapable” as possible. Use clean, structured technical specs and high-quality summaries so AI can accurately compare you to the competition without hallucinating your features.

The AI search revolution isn’t coming. It’s here. Pro subscribers get weekly intel on how consumer search behavior is evolving and strategies to stay visible.

$349/year for up to 10 teammates.

AI EDUCATION: ChatGPT, Claude, Gemini, Midjourney… So many names, but what’s actually useful for you in your work? There’s a newsletter called The Deep View that exists to sift through all the noise and get you up to speed on what’s actionable with AI products, and it’s free. Join 512,000+ subscribers with one click and let AI empower you.*

GOOGLE: Dates may be disappearing from your Discover feed cards. A live test is underway in which article timestamps are removed from the card footer entirely. It’s limited for now, but if it rolls out broadly, your content’s recency signals to readers could take a hit.

LINKEDIN: Skills are shifting fast in the UK, and LinkedIn’s 2026 Skills on the Rise list maps exactly where demand is heading. Everything from AI and machine learning to leadership and cyber risk management. With the government targeting 10M upskilled workers by 2030, knowing which capabilities employers actually want right now is your competitive edge.

GOOGLE: Penske Media Corporation is fighting back in court, arguing that Google broke a longstanding deal: Let us crawl your content, and we’ll send you traffic. Now, AIOs are repackaging publisher content directly on the SERP, gutting click-throughs and leaving you with a choice: comply or disappear.

TIKTOK: WorkTok is booming, and you should pay attention. Employee-generated “day in the life” content is outperforming traditional brand posts, with audiences trusting staff voices over CEOs or influencers, and it costs your company almost nothing to encourage. Just make sure your team knows what not to film.

*This is a sponsored post.

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