Google Ads gets less stingy with showing keyword data
Ask and you shall receive.
Google has announced that, due to popular demand, Google Ads advertisers will now see more search queries in their search term reports.
How much more exactly? 6.5 times more queries, according to Google’s Ads Liaison. Not bad. Not bad at all.
According to Search Engine Land, the majority of these queries are keywords that received impressions but resulted in no clicks to your website. (We’ll go over how to use this data to your advantage in a bit.)
Let’s talk about dates: The keywords you’ll start seeing in your search term reports will date back from February 1, 2021 (yup, from 7 months ago).
Google also stated that, due to privacy concerns, it will delete historical query data collected prior to September 1, 2020. But don’t worry. You have until February 1, 2022 to export this data before it vanishes for good.
What all this means for you: More data = better decisions. If you have more information about the keywords that received impressions, but no clicks, you can use it to improve your negative keyword lists and save money.
As any seasoned PPC professional will tell you, knowing what doesn’t work is often more useful than knowing what does.
Is in-app shopping the future of e-commerce? This Facebook Ads update is heading in that direction
The update: Facebook is currently testing an Ads feature that allows you to direct up to 10% of your traffic to your Facebook and Instagram Shops rather than your website.
The best part is that “Facebook will cover the estimated cost for impressions that direct traffic to shops.”
Why Facebook is doing this: Likely due to Apple’s ATT update. With the current state of affairs, Facebook will have no way of knowing if someone who did not opt-in to their ATT tracking box converted on your website.
If everything happens within the Facebook app, the company can see the conversions. That’s important because Facebook can use that data to further optimize and learn more about the user.
How to prepare for this possible future: Eric Seufert’s prediction about content fortresses is gradually becoming a reality.
To adapt, examine the overall flow of a visitor’s journey from a Facebook Ad to a purchase within the Facebook App. Then, repeat this for each channel (Twitter, Google Ads, etc.) you’re promoting on.
We wouldn’t be surprised if by 2022 or 2023 most e-commerce purchases took place in-app rather than on your own website. Thanks, Apple! Thanks a lot.
How to make $25k revenue with 74% ROI with ProPush – a case study!
Let’s start by setting the stage of the case study.
- Platform: ProPush.
- Geos: Brazil, India.
- Earning model: Revhare.
While revshare is probably not the first one you think of when doing media buying, it can very much be worth it. Check this out!
The author of the case study used traffic from popunders targeting Android mobile devices. The total revenue was $25k+, with a 74% net ROI!
First tip: Custom landing pages made by the author, which increased conversion rates.
The author shares in detail how to start making money on push-subscriptions using the revshare model, one step at a time step. You will also learn about tracking and optimization for such campaigns.
It’s not just the end results, you will see real-time stats that show you what to expect when working with push subscriptions.
4 TikTok Ads best-practices straight from horse’s mouth
TikTok revealed 4 pieces of advice to make your ads perform better, along with some tips particularly for e-commerce brands and gaming.
Let’s start with the four general best-practices.
- Video resolution: 83% of top-performing ads have a video resolution of at least 720p.
- Audio: 93% of top-performing ads use audio, which led to a 16% increase in impressions.
- Videos with a 9:16 aspect ratio got 60% more impressions compared to videos that fit poorly on the screen.
- 82.13% of top-performing videos use a vertical aspect ratio.
If you’re in the e-commerce niche, here are a few specifics you will want to try out with your next ad:
- Feature an offer. Footage of a person emphasizing at least one offer (like a discount code or a seasonal deal) increases impressions by 67.4%.
- Use varied scenes. Adding different scenes to your video ads lifted impressions by 40.56%. And 99.29% of top-performing videos feature a variety of shots and angles.
- Add captions. Videos with text get 55% more impressions. TikTok also suggests using text to showcase the offer and CTA.
And last, if you are preparing gaming ads, here’s what you should know:
- Similar to e-comm videos, adding text works. It showed an 11.31% increase in impressions.
- Show features of the game (some examples are simulations, accumulated money, or fight scenes). This resulted in a 12% lift in impressions.
- 62% of top performing videos include an end frame summarizing key information. And these videos get a 47% impressions bump. Use it.
You’ve been equipped. Now, go forth and conquer.
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E-COMMERCE: You’re missing out if you don’t have dedicated pages for seasonal sales events, according to Google’s John Mueller.
LOCAL SEO: Ready to hear a shocking statistic? 75% of consumers contacted or visited a business that didn’t offer the product or service that was advertised online. If you’re struggling with local SEO, there’s a lot more to fix than you think.
INFLUENCER MARKETING: Disclosures. Disclosures everywhere. This time, Germany passed a law requiring influencers to disclose any paid promotions they do for a company.
E-COMMERCE: Buy-now-pay-later is a pretty big threat to companies like Visa and Mastercard. Here’s why.
CONTENT MARKETING: Did you know that selling high-intent SEO leads is a billion dollar industry? Well it is…so much so that this company, which focuses solely on that, plans to IPO later this year.
LINKEDIN: S***posting is an underrated content format on LinkedIn.
WORDPRESS: It’s time to update your WordPress. Version 5.8.1 was just released, and it addresses a few critical vulnerabilities you’ll want remedied.
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Are you the next Facebook glasshole?
Google failed at smart glasses. Snapchat failed even harder. But you know what they say, third time’s the charm…
And by ‘they” we mean Facebook!
The social media company has announced their cool-looking Ray-Ban smart glasses.
Nothing out-of-the-ordinary: Unlike Google and Snapchat glasses, these (supposedly) don’t make you look like a Back to The Future extra when you walk into a room.
They are equipped with “hidden” cameras on the side of the glasses, giving the appearance of a fashionable accessory rather than a super-sleuth surveillance device.
It will be interesting to see:
1) If these “glasses” catch on, or
2) If those who wear them are labeled as the next (pardon our French) “glassholes.”