Gone forever.

ADVERTISING

Get ready for more ways to advertise

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There’s always something more to learn, isn’t there? A whole suite of recent announcements have made sure of that – Hulu and Snapchat all offered up some interesting news for marketers yesterday. Here are the highlights:

  • Snapchat is upping the ante with their advertising platform, as they announced that Brand Profiles are starting to roll out to select brands. These profiles will make it easier to advertise on the platform, enabling store integrations, permanent collections of posts and stories, AR lenses, and more. Expect the new feature to become more accessible later this year.
  • Hulu is aiming to make it easier for smaller brands and budgets to advertise on the platform. A newly announced closed beta will begin to let marketers with smaller budgets onto the platform as popularity continues to grow – exciting news!

That’s a lot for one day! We’re excited for the new possibilities across multiple platforms, and things are looking brighter than ever for those of you out there managing small to medium-sized budgets.

Keep an eye out for more news on these two new features as they become more accessible over the coming months.


GOOGLR

Google makes some useful updates

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Being relevant for your target audience just got a little easier, thanks to a couple of updates from Google. The company announced some useful updates for both Smart Shopping and Responsive Search Ads – here are the highlights:

  • Responsive search ads get a healthy group of updates. You can now include location information, see more detailed ad copy recommendations, view more assets at once with cross-campaign asset reporting, and more.
  • Smart Shopping campaigns got a healthy dose of updates as well. You’ll now be able to set specific customer acquisition goals, and video display ads are coming soon as well. To see more information on how Smart Shopping is going to become a more immersive experience for customers, check out the full announcement here.

It was a good day for advertising updates from Google. The new features make it even easier to create relevant ads for your potential customers, while also giving those customers a more immersive experience.


FACEBOOK

Here’s how to prevent your Facebook ad account from being gone forever

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There are plenty of reasons why Facebook accounts get taken down, and it sometimes comes as a complete surprise. Unfortunately, if you haven’t taken the proper steps, getting your profile disabled can mean you’ve lost it forever.

Yesterday, AdsAlchemist took to Twitter to provide a step-by-step process to make sure you’ll be able to keep access to your ad account if your personal profile ever gets disabled.

Here’s what you’ll need to do:

  1. Find ‘People’ in the Business Settings section of your Facebook profile.
  2. Then, click ‘Add’ and enter an obscure email address that nobody would ever have or make (the type of email address you’d get if you slammed your fist down on the keyboard).
  3. Select all the accounts, pages, and pixels you’ll want access to if your account gets disabled.
  4. After you’re done with that, click ‘Invite’.
  5. You should then see the email address you used under the ‘People’ section, marked as pending. Click the ‘Resend’ button.
  6. Finally, you’ll see an invitation link – copy it.

You’re done! The next time your Facebook profile goes down, the process is simple. Log into your new Facebook profile, paste the recovery link, and accept the invitation to all the accounts, pages, and pixels you added yourself to earlier.

Remember! These links expire after 30 days, so you’ll have to make a new one after that time period. And, once you use a link, you’ll need to create another. If you’d like to read through the original tutorial with screenshots, check it out here.


ROUNDING UP THE STACK

TWITTER: The flurry of panic on Twitter yesterday caused by what seemed to be a massive hack was actually a coordinated social engineering attack. Twitter employees were targeted by attackers who then infiltrated the accounts of Elon Musk, Apple, Joe Biden, and more.

REDDIT: Finally! Reddit has added the ability to attach up to 20 photos in a single gallery on a post. The decision to implement this is up to the moderators of each subreddit.

PINTEREST: The company just published a comprehensive advertising guide for 2020, filled with actionable advice and insights.

FACEBOOK: Facebook’s new Global State of Small Business Report sheds some light on how small and medium-sized businesses have been affected by the pandemic.

AMAZON: Live streaming just got added to Amazon’s influencer program, which opens up new avenues for both influencers and marketers.

GMAIL: Google unveiled a massive update for G Suite, bringing together a variety of products in an attempt to simplify working from home.


BRAIN TEASER

How do you go from ninety eight to 720 using just one letter?

You can find the solution here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Everything is probably, in fact, cake

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There’s probably never been a moment in human history where, upon seeing a normal object, you immediately wonder if it might actually be made out of cake. Until this week, that is.

If you’ve been on Twitter – or social media in general – over the last couple of days, you might know what we’re talking about.

A viral trend was started over the weekend by a video posted by Tasty on Twitter, where realistic-looking objects are cut into with a knife, and are revealed to be cake. The trend has since been replicated with copycat videos and memes all over Twitter and Instagram.

Is this a weird trend? Yes. But we’d expect nothing less from 2020.

We have so many unanswered questions, though… Are we all actually cake? Is this newsletter cake too? We dove too deep and we don’t know anymore. Don’t make the same mistake as us, stop while you still can!

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