Gray areas




Facebook Ads: An iPhone bug and a tool for ad strategies

We shared some good and bad Google news yesterday. Now it’s Facebook’s turn:

  • The bad news: It’s not your fault if you’ve been receiving incorrect data from your app install campaigns. Facebook found a bug that undercounted app installs on iPhone 12 devices. This has been going on since February.
  • The good news: Facebook is testing a new “ad strategies” tool that allows you to create a full customer pipeline in one go. It looks pretty sleek, too.

Engagement ≠ performance: Facebook also announced yesterday that it will limit the amount of political content that appears in its feed.

However, if you look closely at the official updated article, you’ll notice an interesting admission

According to Facebook, they will place “less emphasis on signals such as how likely someone is to comment on or share content” and place more emphasis on “new signals such as how likely people are to provide us with negative feedback on posts about topics…”

Sure, most of this is about political content, but we can’t help but wonder…

Will Facebook increasingly begin listening to what people say in order to determine post relevance rather than watching what they do?

Will this also become a more significant ad relevancy signal?

Interesting times ahead.


Google is allowing previously “gray” niches on its ad platform


Times are changing.

One month ago, Google began allowing advertisers to run crypto ads. The same thing happened a few days ago with gambling ads in the US and India.

A similar thing is happening again: Google announced yesterday that “approved merchants” will be able to sell N95 masks on Google Ads and Shopping.

The Crew’s take: Imagine it’s 2020 and you tried to run crypto, gambling or mask ads.

Your ad account would be gone faster than a flying bullet. Times have changed, indeed. And we believe Google will continue with their “whitelisting” journey through 2021 (and into 2022).


The surprising place to reach your customers if you want to get ahead this Q4


There’s a new trend the pandemic created that you probably don’t expect.

BOPIS, or Buy-Online-Pick-Up-In-Store.

“Clicking and collecting” purchases grew by 78% compared to pre-pandemic levels.

Furthermore, a Liveclicker study showed that 31% of consumers used BOPIS or curbside pickup this year.

If your business has brick-and-mortar locations, this Q4 you should go big on click and collecting.

And the right messaging is the starting point.

To help you with this, Sailthru and Liveclicker identified 4 types of curbside customers and teach you how to communicate with each one of them to maximize sales.

That’s not all. This guide offers more insights such as:

  • Target’s curbside pickup orders increased 734% over last year’s Q2. A dive into what makes their click and collect experience so good.
  • How to use email welcome sequences to inspire loyalty in new customers.
  • Inside the painless Home Depot pickup experience.
  • Two-thirds of online shopping carts are abandoned. Here’s what you should include in your emails to neutralize objections before they even arise.

Discover how to use online interactions to boost sales with click and collect.


Do you like a good roast?

Landing page roast, that is!

Back in July, we announced a collab we’re doing with none other than Oliver Meakings from Roast My Landing Page. Olly shows founders how to turn more landing page visitors into customers.

You submitted your landing pages and Olly chose one winner to roast. And that winner was…Sparrow.

Check out Olly’s full roast right here on YouTube.

If you didn’t win, or if you just want to get a proper roast to help you improve your landing page, Olly is offering 20% off with the code STACKED for bookings until the 5th of September, 23:59 CEST.

Book your roast with Olly here.


Profitable business ideas you won’t find by searching on Google


“How to make money online”

Many success stories started with this search on Google.

However, if you look for business ideas on Google now, you’ll get a lot of mundane and rudimentary stuff.

Create a clothing line. Start a dropshipping store. Sell a course.

Helpful? Not really.

Business gold: Chase Dimond gathered a list of ideas that actually make sense, not to mention have some serious earning potential too.

Whether you are starting from zero or trying to add another income stream, here are some interesting ideas we didn’t see anywhere else:

  • Zapier expert: Automation is everything today. Many entrepreneurs are either too lazy or too inexperienced to implement automation tasks in their business. You can get paid big bucks to do it for them.
  • Influencer agency specializing in connecting college athletes with brands: This sounds interesting, especially considering that a new NCAA rule now allows Division I college athletes to make outside endorsements.
  • Etsy aggregator: There is high competition on Amazon with entrepreneurs buying different Amazon businesses to consolidate them. You could follow this same model on Etsy.
  • Acquire and improve: You can buy a website on marketplaces like Flippa that use Google AdSense as a monetization source. Then, replace AdSense with premium advertising networks to make higher commissions. You could also go one step further by building an email list or using the traffic to launch your own brand.
  • Lead generation in your neighborhood: You can generate leads in your town for any service you prefer, and then sell the leads to a related company.
  • Grow an Instagram account to 50k: Then you have many options to monetize it, including NFTs, product drops, DTC brand, tip jars, affiliate marketing, and so on.
  • Scale non-scalable companies: There are many company owners that essentially own a job rather than a scalable business. Generally, all are professional service providers. You can invest in them. Bring in a new ops team, help them scale, and rake in the profit.

We are sure you got some ideas out of this list.

Now, let’s get started.


E-COMMERCE: Whether it’s iOS 14 effects, UGC, Q4 planning, TikTok Ads, Pinterest Ads, and more, it’s all in the Black Friday Summit. Virtual, live, and free event. Speakers like Chase Dimond, Austin Brawner, Nik Sharma, and Savannah Sanchez are already confirmed. It takes place October 2-4, 2021. Grab your free spot.*

TWITTER: Which types of ads are working well on Twitter right now? Twitter’s Global Community Manager provides some answers.

COPYWRITING: When we think of triggering people, we usually associate it with something negative. Did you know that there are positive triggers as well? Joe Cunningham goes into greater detail about how to use those in your copy.

INSTAGRAM: Autumn is on its way. Here are some fall trends currently popular on Instagram, according to the platform.

PPC: Following Google’s announcement yesterday about search responsive ads, many people have been wondering how customizable these ads are. Here’s Google’s response.

SNAPCHAT: What’s trending among Gen Z? Snapchat released Trends a few weeks ago in an attempt to provide an answer. They now want to teach you how to use the tool through this course.

E-COMMERCE: Selling expensive items on the internet is hard. Luckily, there’s an increasing number of escrow companies attempting to solve this problem.

*This is a sponsored post.


Which word in the dictionary is spelled incorrectly?

You can find the solution here.


Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Can you develop a sixth sense?


With a little practice, you can become the next real-life X-Men (or X-Woman), according to these researchers.

Meet your sixth sense: Echolocation is the ability to locate and identify objects using reflected sounds. Bats use this sense by emitting high-pitched sound waves that bounce back.

The experiment: A team of Japanese researchers have demonstrated that humans can interpret time-varying echolocation. The researchers used a creative combination of a tablet, headphones, and two oddly shaped cylinders to test participants.

The result: Using time-varying echolocation signals, participants were able to reliably identify the two cylinders.

If things continue at this rate, these scientists just might have to open the first real-life Xavier’s School for Gifted Children (and Adults).

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