If done right, influencer marketing can make you a lot of money.
It can also be quite difficult.
How a $50-per-month business chooses influencers?
Want to know how Plain Jane—a casual apparel brand raking in more than $50k every month—selects their influencers?
Here’s what Plain Jane focuses on for optimal results:
Completely disregard follower count.
Instead, focus on engagement and alignment with your brand. It’s easy to have a lot of followers; it’s hard to have a truly loyal and interested audience. You want influencers with the latter.
Sponsor people whose content is at least two-thirds interesting and original
If you see a creator who’s creating sponsored content as more than one-third of their output, stay away. They’re probably not a good choice.
Smaller influencers can often lead to bigger results.
There’s something about the relationship a small creator has with their audience that large creators can’t replicate. Depending on what you’re selling, you may see more bang for your buck sourcing micro-influencers who have highly engaged audiences.
There you go
You’ve got a couple influencer marketing tips to try out. And if you want more stories on how companies successfully use e-commerce growth channels…
… Sign up to Stacked Marketer Pro and you’ll get access to our e-commerce growth channels report. It’s packed with useful tips like the ones above.
Happy influencer marketing!
