We started working with TikTok creators in Q4 2021 (hey, you might have seen us there first!) and we wanted to share what we’ve learned so far.
How do you find the right TikTok creators?
Instead of using tools, we decided to get our hands dirty and find them ourselves.
Here’s what we did:
We typed the most relevant keywords in TikTok’s search bar, like social media, PPC, SEO, Facebook Ads, and so on.
This let us find creators that used these keywords as hashtags or normal words in their posts and accounts.
We aimed for a 5,000 to 200,000 follower range, with an average video view of 5,000 to 20,000 in their last 20 videos.
How to reach out to creators
The DMs of these accounts are flooded with messages, so we decided to search for their emails:
- Most of them had an email in their bio or a link to their website which led to an email address.
- We used Hunter.io to find the emails of creators that didn’t have an email or website shown in the bio (more than expected).
- We used Instagram for the ones who didn’t have anything.
Out of 105 creators initially listed, we made a deal with 9 of them, with an average price per video of $252.
Lessons we learned:
- Followers aren’t the only factor to consider when searching for creators. What matters the most is how strong is the connection with their audience.
- Check out the comments section to see if people are actively participating, paying attention, and responding to the message of the creator.
And this is a great way to start venturing into the world of TikTok marketing!
