It’s easy to get complacent with your team’s work—especially if they’re doing an OK job.
But if you always rely on one agency, one team, or one person, whether it’s for visual creative or copywriting, you might be missing out on extraordinary work.
So instead, mix things up.
Challenge your current creative team by bringing in outside work.
Barry Hott, a long-time marketer, shared this sentiment recently on Twitter as well.
The Crew’s insight
If you have an in-house team or person doing creative work, challenge them by hiring an outside agency to make something similar, and vice versa.
You can even challenge your in-house teams and agencies by creating something on your own.
We don’t believe it’s disrespectful to open the floor up for more opinions.
It’s often what generates the best work.