A great ad on TikTok can make you a lot of money.
But figuring out how to create great ads takes time—and money, too.
So instead of iterating for months trying to find good creative…
How to spy on the best ads on TikTok and get inspiration for your own?
Here are three reliable sources for finding the kinds of TikTok ads you can get ideas from:
- TikTok’s native tools.
- Third-party spy tools.
- Curated collections, like Twitter threads.
TikTok’s native tools
If you go to the TikTok Creative Center, you’ll find curated collections of top-performing ads you can take inspiration from.
TikTok will show you stats about the ads, too, like campaign objectives, formats, duration, and more.
Third-party spy tools
It took some digging to find spy tools for TikTok, but eventually we came up with BigSpy and Pipiads.
We haven’t used either one, but they may be worth a shot if you want to go deeper than TikTok’s own tools, which aren’t as complex as we’d like.
Curated collections
TikTok often creates blog posts—like this one—where they include examples of successful TikTok ads.
There are also some interesting threads on Twitter, like this one and this one, where people manually curate ads they find interesting.
The Crew’s insight
There’s no Facebook Ads Library caliber tool for TikTok, but the methods above should help you find top-notch ads to get ideas from.
Speaking of ideas… This short guide comes from our latest TikTok Deep Dive.
If you want to read the rest of the Deep Dive—plus more content designed to give you inspiration and idea.
