Writing content that brings in thousands of users every month is hard.
But, it’s not complicated. You just have to pay attention to the experts. In a recent deep dive for Stacked Marketer Pro community, we looked at a brand called Pete & Pedro.
What did we learend from Pete & Pedro
Pete & Pedro has a blog that, according to Ahrefs, brings in close to 70k in monthly traffic. (That traffic is also worth $54k per month, according to Ahrefs’ very rough estimate.)
So, we learned from Pete & Pedro’s process and came up with a simple list.
Most brands aren’t doing everything you see below. Follow the list and you’ll be ahead of 95% of your competition:
- 3 to 4 sentences per paragraph. After this, paragraphs get too long for a readable internet format – especially for simple blog posts.
- H2s for big topics and H3s for subtopics. It’s basic, but most brands get this wrong.
- One header every 4 to 6 paragraphs. Much longer than this and it’s hard for people to skim your content.
- Total length under 1,500 words. No, writing a 4,000 word mega-guide doesn’t mean you’ll rank higher. Readers like short content.
- Well-written content. The blog posts on Pete & Pedro’s site align with their brand voice. Remember: The longer people spend reading your content, the more likely it is they’ll buy a product.
And you’re ready…
This stuff is simple. But most e-commerce brands that we analyze aren’t following everything on the checklist above, and that’s hurting their organic traffic (and sales!) potential.
