Disclaimer: We aren’t lawyers. Think of the information below as your marketing buddy telling you what they’ve found effective… not as hard-and-fast legal advice, which varies greatly by country.
Now to the insight…
There’s one big problem with SMS marketing: Texting someone is one of the most invasive forms of marketing, and there are compliance laws designed to protect people’s inboxes.
And while SMS marketing can be incredibly lucrative, you can also run into problems if you’re not compliant.
But here’s the good news
We spent a bunch of time researching compliance for our SMS report for Stacked Marketer Pro members.
Here are a few pointers to help you increase your likelihood of staying compliant in the US and in most other places:
- Only send marketing messages to people who have consented to receive them. For example, don’t send marketing messages to a list of people who signed up for customer support.
- Give people the option to opt out of your marketing messages at least one in every five texts.
- Don’t send messages between 9 p.m. and 9 a.m. in your recipient’s time zone.
- Respect the SHAFT rule: no words that relate to sex, hate, alcohol, firearms, or tobacco.
There you go.
Save this checklist for the next time you’re putting together an SMS campaign… it could just help make you some more money.
In the meantime… Check out the full SMS marketing guide in Stacked Marketer Pro. It’s packed with useful, valuable insights like this one, and will help you make a lot of money while saving yourself a lot of headaches.
