A couple months back, we analyzed 3,000+ landing pages to answer the following question:
“What do high-converting pages have in common?”
Today, we’re looking at a particular insight from that deep dive: Reducing friction with your landing page copy.
How to reduce friction with landing page copy
Here’s what top landing pages do to reduce friction—and increase conversions—with their copy:
Tell people they can achieve their goal in less time than they think.
If your product is surprisingly fast at getting results, make it obvious. In your header copy, include the phrase “in X days” or “in X minutes per day”. If it’s less than what your typical reader expects, they’ll be intrigued.
Tell people exactly how and where they’ll see results.
If you send your product via email, for example, including the phrase “in your inbox” helps eliminate questions that readers may have.
Don’t ask for personal information right away.
Often, brands find that conversion rate increases when they don’t ask for personal information in the first step of their process. The further along someone gets in your pipeline, the more likely they are to enter their email when you ask for it.
But there’s more…
There are hundreds more insights in our full Deep Dive on landing page copywriting. If you want to get a better look, check out the preview here.
