Most brands have a blog.
They write things there, hope that writing will pick up some organic users, and spend the rest of their time focusing on ads and email marketing.
But there’s another type of content that can boost your conversion: Quizzes.
How to boost conversions by having a quiz
We found a great example of this when analyzing Pete & Pedro’s marketing. Here’s how it works:
- They created an easy hairstyling quiz where you can pick your hairstyle, your desired shine, and your desired hold.
- They put this quiz on the homepage of their site, under a few other product recommendations.
- They use this quiz as a piece of content in their email marketing campaigns.
Why quizzes work?
At the end of the short quiz, Pete & Pedro suggests the perfect Pete & Pedro hairstyling product to help you achieve your perfect hair.
This increases conversion because you’ve just shown to the customer how your product will solve their problem. The quiz has done the selling for you – now, the customer just has to click ‘Add to Cart’.
Should you create a quiz?
Quizzes can be created by almost every brand and are a great, underused way to increase conversion.
They probably won’t get much organic traffic, but featuring them on your homepage and in email marketing campaigns can generate all the traffic you need.
