You might have heard us say that the welcome email is one of the most important contact points to improve your deliverability.
While this is true, a good welcome email won’t just ask people to reply and hope for the best.
There are some things that we think you should include in your welcome email every time.
Be concise
Explain to the reader what they just subscribed to and exactly what they should expect.
Be specific, don’t just say “a newsletter”. Tell them how often they will get it and what it contains. Do this in 4-5 lines.
Be generous
Offer something valuable in exchange for a reply.
Whether you offer an insightful report, a mini-course, a discount to your store – make sure you have it included in your welcome email.
Bait for clicks
While the reply is very powerful, it’s harder to get than a click.
Without distracting from the reply request, providing a good reason for people to click one link in your first email.
Include a whitelist request
Last, include a request to whitelist you.
This means adding you as a contact, dragging your email to Primary if on Gmail and those kinds of things.
Conclude with style
After you include all these elements, you can either tell the reader more about yourself, your brand or whatever you want.
And you’re ready…
A good welcome email makes the recipient more likely to read your future emails. Give them a reason to read them and make sure the readers feed the algorithms the right signals for them to receive your future emails.
