Every day, our team sits down in offices and rooms throughout the world to write this newsletter.
It goes through dozens of iterations and edits before it hits your inbox…
Today, we want to share a simple tip that’ll make your writing much better. And it’s something that most people don’t do: Write more drafts. Here’s what we mean…
Writing the intro for a blog post?
Don’t settle on the first good idea you find. Write ten, fifteen, twenty different introductions.
Don’t be afraid to write something bad, because you will, and that’s okay. Afterwards, iterate on the best things you wrote.
Writing a landing page header?
Fill a page with 20, 30, even 40 different header ideas. Zero in on what’s working. Repeat until you have the best header you can possibly think of.
Writing a newsletter?
Rewrite the tricky parts, again and again, until you find something that works. Take this section of the newsletter for example: The Crew’s Insights.
Often, the final drafts of our best insights look very different than the first drafts. Sometimes that includes partial or complete rewrites.
Why this works
The best creatives follow this process.
For every song your favorite singer publishes, there are a dozen more that were left on the cutting-room floor.
For every book your favorite writer publishes, there are hundreds of ideas and stories that will never see the light of day.
So, take it from us
Don’t settle on the first few good ideas you come up with.
Write until you’re completely exhausted, and don’t be afraid to let the bad ideas flow.
You’ll end up with a much better product this way.
