Cold emails. Internal emails. Emails to your boss or your clients or your family members. It doesn’t matter who you’re sending emails to: Writing good ones is a win-win.
And in the marketing world, good emails can land you clients and make life easier.
(Plus, they avoid the misinterpretation-leading-to-confusion situations that bad emails so often cause.)
Here’s a checklist of three things to make your emails better…
Write your email, then slice it in half.
Just like a blog post, your first draft of an email is probably way too long.
Spend an extra minute with the goal of cutting your word count by 50%.
Use more line breaks.
Two or three lines, maximum, per paragraph.
It’s better to look like a LinkedIn broet than to be completely incomprehensible.
Don’t ask extracurricular questions.
The best emailers keep questions about life (which are sometimes good) for separate threads and conversations.
When it’s about work, keep it about work. Don’t ask about their weekend plans.
Ready to do something good?
Get out there and start saving the world from bad emails.
