We’ve warily welcomed a new year, but the big topic looming at the end of 2020 is still hanging around. It’s the iOS tracking update, slated for later this year, and it’s going to have a massive impact on the world of advertising.
No matter what kind of campaigns you’re running, this update will likely affect you.
Writing about it all would take us a week’s worth of newsletters, so we’ve curated some of the best information out there. Ready to learn a bit (or a lot, it’s really up to you)?
Key things to know about iOS update:
+ Facebook’s advice on what to do before the update hits. If you want to prepare for the coming storm, Facebook has prepared a blog post that’ll help you do just that. There’s a list of actions to take now that you’ll probably want to check out.
+ Facebook’s take on how this will affect your ads. The summary: Your targeting options and information will become more limited. There’s no foolproof way around it, but Facebook offers some suggestions in the post.
+ A 35-page document with thoughts and ideas about the update. When we said it would take a week’s worth of newsletters to write it all, we weren’t lying. Nick Shackelford put together a thoughtful, 35-page document with his thoughts on the whole thing.
+ Yes, this is a big deal, and here’s a Twitter thread to prove it. If you’re looking for more clarification or reasoning as to why this is such a big deal, Maurice Rahmey’s Twitter thread is for you! He breaks things down well.
+ Some actionable tips from Andrew Foxwell. This thread offers a great breakdown, as well as some of the biggest resources we currently have to avoid taking a big advertising hit when the update arrives.
