May 22, 2019


WhatsApp Ads are coming

Scared about media space saturation for your ads? No need to worry, because there’s a new ad platform in town!

There has been quite a lot of buzz surrounding WhatsApp Ads for a while now, but finally we can tell you that they’re on their way.

Manu already shared the big news yesterday in the WHAT THE AFF Insiders group. It’s a photo shared by one of our readers, VK, who came across it at a Facebook local event.

From 2020, Facebook will roll out WhatsApp Status Ads. They will be very similar to the IG Stories Ads we’re all familiar with, but placed in the WhatsApp Status section.

This will lead to a big boost in ad inventory for Facebook: WhatsApp Status users were 500M in 2019 Q1… THAT’S MORE THAN SNAPCHAT!

Zoom In

WhatsApp Ads will be placed within WhatsApp Statuses (or Stories), which means they will end up being very similar to IG and FB Stories Ads. So, if you’re already leveraging Stories Ads you might be at something of an early advantage.

As we mentioned, there are more people using WhatsApp Statuses than there are in the entire active SnapChat ecosystem. This means a lot of new people to target, although bear in mind that it will be a different demographic.

Obviously, WhatsApp policies will be much stricter than Snapchat too, so don’t expect a Snapchat-esque gold rush.

That being said, plenty of people will benefit from being the early adopters due to lower CPMs and users not yet being familiar with Status Ads, resulting in less blindness to ads.

Let’s wait for this new update, and prepare to get these Status Ads rolling!

If you want to join the conversation, you can head to the Facebook group post here. But keep in mind that the link only works if you are already part of the group.

Are you wondering how you can join? You just have to enter our referral program and suggest WHAT THE AFF to 5 friends of yours. We’ll be glad to welcome you in the group and let you access some insider news 😉


Interview with Alex Fedotoff: 50M FB ad spender

How much do you spend per year on Facebook Ads? $100K, $10M?

Attila O’dree interviewed Alex Fedotoff, a marketer that spends $50M per year on Facebook Ads. He talked about how he grew his agency and also shared some tips on how affiliate marketers can evolve.

In fact, with his agency, Alex helped some black hat marketers scale to 8 figures on Facebook. It’s safe to say that he knows a thing or two about the affiliate business.

Let’s start with his agency.

Alex runs FB and IG campaigns for Fortune 500 businesses. The minimum fee to work with them is $10k. According to Alex, the magic trio necessary to land these prestigious clients is: Connections, community and content.

Now let’s move to what you’re really interested in: Affiliate marketing.

Alex has been running affiliate campaigns since the early days, but he just couldn’t make them work for him. It all changed when he helped some BH guys hit 8 figures on FB, and his strategy shifted. According to him, the money isn’t in setting up campaigns, but in the deal-making.

He says you must be able to get a deal where the payouts are so big that you can’t really lose. Deals so good that, even in the worst case scenario, your losses will be covered.

So, if the standard payout for an offer is $45 and you can get it raised to $60-70, it means you can outspend everybody. Even in the worst case scenario, your loss is still limited because of this increased revenue… Not the first time we’ve heard this, right?

What is the next step for successful affiliate marketers? Alex suggests that they use their skills to build a branded e-commerce or to build a consulting firm and offer their services to other businesses.

Next question: How much is needed to find a performing e-commerce product these days? According to Alex, $2k-5k minimum to be on the safe side, which isn’t that much money when you think that starting a retail business requires a minimum of $100k.

Well, this is more or less the juice of Alex’s interview with Attila, But if you want to go into more detail you can find their conversation here.


Coachella for marketers: 8-9th July, 2019 in Barcelona. It’s Affiliate World Europe!

If there was ever a marketing event that has the atmosphere of a music festival while gathering some of the best marketers in the world, it’s this year’s Affiliate World Europe!

Whether you’re an affiliate, an e-commerce marketer or a performance agency, the lineup has something for you!

Want to book your ticket before prices go up? Head over here.

Curious about the full line-up? Then check this out.

We’ve already booked our flights and tickets so The WTAFF Crew will be seeing you there 😉


Scaling your campaigns to $1M/month. Keeping your customers engaged after the sale

First up, an e-commerce case study takes a business from $91k/month to $1M/month. Then, to complete the e-comm cycle, how do you make your buyers realize they made the right choice when purchasing your products?

Let’s start by getting some sales first.

Going from $91k to $1M

Dimo Nik shared this case study, where he helped one of his clients to scale from $91k/month to $1M/month.

  • Product: An automotive product.
  • Audience: Car owners
  • Existing sales channels: Organic/SEO.

Since this was an intent-based product which solved a problem for car owners, Dimo went selective with his targeting to make sure the ads only reached people with a buying intent for the product.

He decided to go with Google Ads and YouTube SEO for scaling the sales.

Google Ads can be expensive and burn your budgets quickly if you are not careful with your keyword research strategy. To combat this, Dimo went with granular targeting by using keywords of every single model of the car, thus reaching out to a very specific audience through his channel.

Understandably, the next step was to leverage this traffic by retargeting it on Facebook. This helped convert the low hanging fruit at the cheapest price.

Pretty sweet and simple so far, right?

Taking things to the next level, he started DPA campaigns to show the customer relevant, dynamically updated ad content based on their on-site behaviour.

He refers to this as his OSB Strategy!

Here are some of the audiences he recommends targeting using DPAs.

  • Viewed, but not purchased.
  • Added to cart, but not purchased.
  • Initiated checkout but not purchased.
  • Upsell.
  • Cross-sell.

In order to maximize the revenue, he continued to segment new audiences into the above lists.

The results? A 13.38x ROI: With an ad spend of $22k, he generated a revenue of $298k from the retargeting campaign alone. Combine this with the newfound Google & YouTube traffic, and he was able to generate over $1M in sales within a month!

A critical point Dimo suggests keeping in mind:

Simply running the DPA ads won’t cut it. This only works when you have the correct top of funnel strategy in place to drive quality traffic to the pages you are going to retarget.

It worked for him because he had already tested his top of funnel strategy extensively, and this one was producing the best results by far. This allowed him to then scale his top of funnel and retargeting campaigns accordingly.

Any thoughts, feedback, questions? Check out his complete post here.

Tapping into buyer psychology

Now that the sales have started flowing in and campaigns are scaling, how do you convince your buyers that they made the right choice by purchasing your products?

Do you even think that’s important?

Mo Ali does, and he’s shared some insights on how he earns the trust his buyers and keeps them on board for the long haul.

Step 1: Using your Thank You page.

Use your Thank You pages to assure your customers that they made a smart choice. For example, you can tell them how much they saved by purchasing from you.

This makes them feel great about their purchase and builds a healthy relationship between the brand and the customer. Extra dopamine, extra happiness.

Step 2: Anticipation phase

You have the customer’s money, and they’re sat there waiting for their purchase. You know that it’s going to take 1-3 weeks for these products to arrive, but do notcut off from the customer in this time.

Keep communicating and engaging with them, sending them emails about what people are saying about the product and what is going to happen when they receive their product.

By implanting these thoughts, they will feel the same level of excitement as all the other people who bought the product before them.

It’s a simple thing to set up, and it doesn’t take a lot of time investment. However, it has many benefits.

Here are a few of them:

  • Fewer refunds.
  • Builds rapport with your buyers.
  • Gets you more content/reviews
  • Creates brand ambassadors for your products.
  • Helps in going viral.
  • Helps you sell more.
  • Increases your NPS (Net Promoter Score).

It goes without saying that all this is only helpful when you already have a genuinely good product, good customer service, and reasonable delivery times. No amount of extra emails can compensate for a poor product or service.

That’s our complete e-commerce cycle for the day, from getting sales, to scaling the campaigns, and finally the customer engagement strategies to use post-sale.

Here’s Mo Ali Aguel’s post for reference.


RevContent: No more whitelist campaigns

If you logged into your RevContent ad account lately, you probably saw this update. If not, keep in mind that from May 21 (yesterday), you won’t be able to create campaign level whitelists.

RevContent says that this update comes in addition to a series of improvements they’re going to release on the advertiser interface.

So, if you use RevContent for native advertising, you won’t be able to create whitelist campaigns and you can expect more upcoming updates.


Hidden feature found on Twitter

Twitter is testing a new live-streaming option which allows users to invite guests into their live-streams. Although, these guests can only participate in the stream in audio format.

Sounds like a decent new element for Twitter streams, but it’s still a bit outdated when compared to other streaming platforms. For example, on both Instagram and Facebook you can add additional participants in their own video split screen.

Also, it’s pretty similar to what Periscope already does on Twitter. No doubt they have their reasons for this, but this new test once again begs the question – Is this going to be a viable option that will attract more users?

Only time will tell…


Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.

Adobe suing Photoshop users

Sometimes, life is just downright strange.

You spend your hard-earned money on a product, and years later the same company that sold you that product wants to sue you. Why? For using that product.

That’s the case with Adobe, which sent some users of its Lightroom Classic, Photoshop, Premiere, Animate, and Media Director programs a letter warning them that they were no longer authorized to use the software they paid for.

Like when you buy an iPhone and after a few years, Apple tells you that you’re not allowed to use it anymore, right? Not really…Because it never happened with Apple!

Adobe didn’t tell users why they needed to discontinue their use of the software, but the company’s Twitter account indicated that the issue stems from “ongoing litigation.”

Well, just some more proof that in this new era, we no longer own anything that we buy. Be it a game console that loses features or a smartphone that no longer gets an operating system and software updates.

Fortunately, this daily marketing magazine is free, and you will get our emails forever and ever.

To this everlasting love!

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