Negative SEO

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INSTAGRAM

It’s official: in-app scheduling is coming to Instagram

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It’s one of those rare times you’re glad to hear the rumors are true: Instagram is finally launching its in-app scheduling tool.

Testing complete: In the coming weeks, all professional accounts will be able to schedule posts, Reels, and even carousels as far out as 75 days. Nice.

Instagram is also rolling out a few more updates, including a feature that unlocks Achievements whenever creators take specific actions, such as maintaining a creative streak, collaborating with other creators, and more.

And according to Instagram’s Adam Mosseri, a new website is on the way that will offer a better desktop experience.

Why we care: In-app scheduling is one of those tools social media managers and creators alike have longed for.

If that’s you, it sounds like your workflow, and your Wednesday, just got a little easier.


SEO

When competitors come for your rankings using SEO “dark arts,” here’s what you should do

Time for a story from our Crew’s adventures behind the scenes…

Back in September, we noticed that one of our past newsletters, which featured negative news about Jetsetfly (aka Josh Madrid), started getting tons of negative SEO links.

What is negative SEO? The most common example is spammy links to your domain, often from articles describing illegal activities.

The reason? Most likely, it was Jetsetfly trying to bury the page because it ranks well for “jetsetfly scam.”

As coincidence would have it, John Mueller directly addressed what you should do if you find yourself in such a situation. If someone is building spammy links to your domain, John suggests to… *drum roll*

“… just ignore them.

Think of it this way, if your competitors are competent, they won’t build links for you. If your competitors are incompetent, the links won’t have any effect.”

Is it that simple? Well, it’s probably not always that simple, but it’s also unlikely that such an attack can single-handedly punish your rankings.

Just something to keep in mind should you, too, experience an attack of the negative SEO links.


SPONSORED BY CLEARBIT

Capture anonymous web traffic and convert them to pipeline

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97% of the people who visit your website don’t fill out your forms… They stay anonymous. And once they leave your website, they’re lost forever.

What a waste of money, huh?

But with the right intent-based outreach strategy, you can turn anonymous visitors into your contacts, put them into your pipeline… And convert them!

Now we are talking!

Big question though: How the heck do you do that?

You can find that out in the intent-based outreach strategy playbook by Clearbit.

You’ll learn how to:

  1. Capture anonymous visitors.
  2. Identify their intent.
  3. Automatically add their contacts to your CRM.
  4. Activate a personalized outreach strategy.

Your website traffic is your most valuable asset. Don’t let it go to waste.

Download the intent-based outreach strategy playbook here for free.


COPYWRITING

Improve every type of copywriting with this checklist

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When you tap into the copywriting world, you quickly realize that there’s more to it than you might think.

Ad copy, landing page copy, video sales letter copy, etc. all require different approaches, and often a particular skill set.

Luckily, there are rules that apply to every piece of copy.

This post in the Copy Campus Facebook Group compiles those rules into one checklist you can always refer to, whether you’re writing one big sales page or a bunch of ad copy variations.

Let’s start checking those boxes…

#1 – Capture attention with each sentence. Hook the reader within the first ten seconds—or less if possible—and use the first line to motivate them to read the second.

If your opening isn’t captivating, rework it until it is. This is a crucial part of your job and the place where you should spend the most time and focus.

#2 – Present your product or service in a new way. If a reader has seen or tried it before, then they’ll just skip over your copy.

Your unique value proposition is the vessel that will drive your reader towards conversion.

#3 – Make your copy digestible. A few points in this checklist can be summed up like that. Make your sentences specific, visual, and make long sentences short and easy to understand.

#4 – Use grammar tools. Even native speakers slip up when it comes to grammar. All it takes is one mistake to make awesome copy seem unprofessional.

Use grammar apps to make sure sentences flow and catch mistakes you might have missed.

#5 – Provide proof. You have to show evidence that what you’re selling actually works.

You can do this either by adding testimonials and examples in your copy, or providing descriptive examples of how it solves the major pain point.

There are a few more boxes to check, but running each copy through the full 11-point checklist should make your copy better than 80% of what’s out there.

So make sure you go through it all, test the checklist out and go get those conversions!


SPONSORED BY APPSUMO

Supercharge your tech stack with these insanely discounted lifetime deals

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We opened a marketer’s fortune cookie for you. Here’s what it said:

“If your tech stack is whack – check AppSumo when Friday goes black.”  Hmm…

Need to buff up your virtual tool shed with the finest software and save thousands of dollars in subscription fees?

Then check out AppSumo’s biggest sale of the year.

It includes a chance to win lifetime access to Zapier, Evernote, and more.

Don’t miss AppSumo’s Black Friday bonanza.


THE CREW’S INSIGHTS

How to make sure your SMS marketing messages get delivered

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Most marketers know their way around an email inbox.

But SMS? It’s a whole different world, and it’s a daunting one if you’ve never experienced it.

When you know what you’re doing, however, SMS can be a powerful channel for generating revenue.

Here’s where to start: There are three factors that determine whether or not your message will get delivered to a user’s phone. They are:

  1. Your SMS marketing platform.
  2. The recipient’s wireless carrier.
  3. The recipient’s mobile phone or device.

Most restrictions on SMS deliverability are based on particular words that are considered “spam.”

So, if you want to reduce deliverability problems, remember the following:

  • Your SMS marketing platform might not allow you to use certain words. Find out what they are, and make sure they’re not in any of your campaigns.
  • Wireless carriers might block your message because it contains non-compliant language. Research guidelines from the carriers you’ll be sending messages to.
  • Individuals might have spam filters set up to prevent marketing messages. If this is a problem, try to keep all marketing-related lingo, like “sale” and “discount,” out of your message.

Complete the checklist above and you’ll be well on your way to getting those marketing messages delivered.

That’s just the start, though… To learn how to generate real revenue with SMS, check the preview of Stacked Marketer Pro SMS marketing report. It’ll teach you everything you need to run profitable SMS campaigns.


ROUNDING UP THE STACK

MARKETING: Managing your marketing, PR, and advertising campaigns is so much easier when you use Workstreams.ai. This app makes workflows, task creation, and collaboration a breeze. #GetStuffDone with Workstreams.ai today.*

E-COMMERCE: Shopify introduced Forms, their native—and free—customizable email capture app that integrates with your Shopify store and all the native apps that you use. Sounds like a handy tool if you’re a merchant!

TWITTER: Turns out user growth is at an all time high. And if you’re worried about surges in hate speech, Twitter promises that “levels of hate speech remain within historical norms.” Might be time to run campaigns while other advertisers flee…

ADVERTISING: Despite recessionary tales told by retailers, the amount of money poured on retail media ads shows no sign of stopping… maybe because retailers offer advertisers access to first-party data. An alternative to Facebook Ads, perhaps?

METAVERSE: Roblox’s Manuel Bronstein has some thoughts on how to make game ads in the metaverse more profitable. The first step? Get into the same headspace of gamers… and forget about stuff like gravity.

*This is a sponsored post


BRAIN TEASER

What came first, the chicken or the egg?

You can find the answer here.


POOLSIDE CHAT

Cool tech, (funny) business, lifestyle and all the other things marketers like to chat about while sipping cocktails by the pool.

Can’t get past this cheetah

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This robot cheetah is a keeper… And we mean that literally.

Students from Berkley’s Hybrid Robotics Lab built a quadrupedal robot cheetah that appears to be a terrific shot stopper.

For reference, the best goalkeepers in the world can keep around 80% of shots out of the net. The 9-kilogram robot? 87.5%.

At this point, it’s just a matter of time before robots get their own World Cup spot.

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Stacked Marketer was built to filter through the daily noise that exists in the marketing world. It’s a digital marketer’s 7-minute daily read, jam-packed with the latest news, trends, tech and actionable advice.

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