AI Marketing
Snap and Amazon are turning their AI tools into your new sales reps
Someone new just moved into your DMs, and it’s trying to sell you something. The modern day Herbalife guy: Snapchat is placing branded AI chatbots directly inside users’ inboxes. They sit among real conversations and answer product questions through suggested prompts. It’s a format worth paying attention to: Sponsored Snaps already convert 22% better than…
You can now run performance-based ads on ChatGPT
Ten weeks in, OpenAI ads have gone from velvet rope to open bar. Are you ready to order: OpenAI has started offering cost-per-click (CPC) bidding to select advertisers within its ad pilot, Digiday reports. And the pricing? $3 to $5 per click. If this seems accessible compared to the initial release… that’s because it is….
AI’s had a big week: Claude can design your pitch deck now, ChatGPT ads wobble, and more.
Figma might be about to become the fax machine of your tabs. No designer? No problem: Claude Design lets anyone build prototypes, decks, and marketing assets just by describing what they need. Anthropic’s new visual collaboration tool refines output through comments and direct edits, with your team’s brand system integrated from the start. The use…
