AI Marketing
AI is rewriting your search results, your ad copy, and your shopping tab
The ten blue links are being pushed down the page like a support act nobody booked. Ask, and you shall receive, unprompted: Google confirmed AI Overviews now expand into AI Mode by default on some queries, loading the “Ask anything” box automatically. Organic results slide way down. Not great for publishers. Nor SEOs. Meanwhile, in…
ChatGPT Ads levels up, X launches Ads MCP server, and the IAB tries to figure out who gets paid
Sam Altman would like a word with your very real budget. Starting with the bidding: ChatGPT Ads added automated bidding, platform targeting for iOS, Android, and Web, plus one-day view-through conversions. It also expanded into Brazil and Mexico. Heads up, though: View-through conversions will pad your numbers. Separate them from click-through performance before you declare…
Reddit’s ChatGPT citations almost disappear, and other platforms rewrite the AI content rulebook
Four days is enough time to lose 86% of your visibility. Just r/AskReddit. One does not simply stay cited: Reddit’s share of ChatGPT Search citations fell from 3.83% to an average of 0.52% between Aug. 14 and Aug. 17, per Promptwatch. Google’s AI Overviews and AI Mode showed only a gradual slide, so this looks…
