App Marketing
Perplexity rakes in downloads during the Super Bowl, and January’s most downloaded apps
As we’ve shown before, you don’t need to spend millions on Super Bowl ads—you can just ride the hype. Case in point: Perplexity didn’t pay for a Super Bowl ad, but it still saw a surge in installs. How? It ran a contest, giving users a shot at winning $1M after they downloaded the app…
The most downloaded apps in August include a surprising newcomer
GPT has entered the Chat: OpenAI’s ChatGPT app broke the top ten last month. Also, Threads continues its rise, claiming the second spot in the iOS App Store and 6th overall. The top five remain familiar: Instagram, TikTok, Facebook, WhatsApp, and Temu. Instagram and WhatsApp grew, and TikTok saw a slight dip in downloads, while…
A big step for third-party app stores
… Thanks to recent events surrounding Google and Apple. Not playing fairly: Google is handing over $700M and overhauling its policies to settle an antitrust lawsuit over its Play Store. Ouch. The lawsuit claims Google used anti-competitive deals to limit other app stores on Android, essentially forcing users to use the Play Store. It’s safe…
