Google Ads is moving brand guidelines, and a major advertising opportunity has opened up
Performance Max is changing again. Cover your assets: Google Ads is now storing brand guidelines at the campaign level in Performance Max. If you’re an API user still riding with the AssetGroupAsset, it’s time to switch to CampaignAsset. Otherwise, you might wake up to broken workflows and missing logos. Also, with API v21, brand guidelines…
Incomplete data flags, Local Services Ads have moved, and full-length videos are now in AI Overviews
What do you do when you want to update multiple, completely different things at the same time? You Google it. Lame joke, moving on: The Search Console Search Analytics API now flags you when data is incomplete. This should help you know whether the numbers you’re looking at are finalized or still being processed, which…
Video Action Campaigns get upgraded, and Veo 3 rolls out image-to-video generation
Here’s one more acronym you can go ahead and forget. Pour one out: Video Action Campaigns (VACs) are officially being upgraded to Demand Gen campaigns. This means you’ll get access to multi-format ads across YouTube, Discover, and Gmail, which is perfect if you’re a visually heavy, multi-platform type of company. Demand Gen supports both video…
