Instagram and TikTok have finally been dethroned as the most downloaded apps

The machines have opinions about you now. Best make sure they’re flattering. Start where the traffic is: Previsible’s 19-month study found Google’s AI Overviews and AI Mode drive more AI traffic than every LLM combined. Among the challengers, there’s really only one. ChatGPT carries 92.4% of standalone referrals. But winning ChatGPT is a moving target:…

Google clearly didn’t get the memo about slow summer Fridays. Five updates dropped, and here’s what actually matters for you. Pack your bags: Google Ads is expanding its Travel campaign beta to Things to Do and Events. Sell attractions, tours, or tickets? You can now test the campaign type as a controlled experiment, not a…

Every update here either hands you social reach or threatens it. TikTok’s playing matchmaker: Its new Streaming Ads pair high-intent users with specific titles from a streaming catalog, turning idle scrolling into signups. Smart+ handles the bidding and optimization, so you focus on strategy. And the pitch has numbers. TikTok claims 80% of Streaming Ads…